Simon Porte Jacquemus might have already said it definitively: “The runway can’t be a video.” It’s unthinkable!
While everybody else is figuring out how to navigate Online like it was invented yesterday, for Spring 2021 Jacquemus is reported to have “ferried” 100 VIPs to a wheat field in France. (A friend lamented, they missed the perfect opportunity to do a Koko Krunch collab!)
On Instagram Jacquemus said, “Deciding to go ahead with our usual collection schedule and with a show is at the heart of our visual identity, our commercial strategy.” I guess that’s a pretty transparent statement about the Jacquemus philosophy: Simon thinks that people buy the Jacqemus in large part because of the lavender field and the wheat field, and whichever future fields France has to offer, even if they weren’t actually there.
Every Jacquemus show has a name. This one’s “L’Amour”. Supposedly, love is in the air. Jacquemus did tell Vogue that the show was meant to be like a “simple country wedding.” Incidentally, it is a wedding with more than one bride. This collection has more than one robe de mariée for a sun-loving, fruit-loving, Zoomer bride to consider. Pretty cute bridesmaid dresses abound, too.
Indeed those were some of the most memorable looks of the show. The long, white, and flowy outings that were looks 1, 18, 54, and 55 are simple, pretty, and flagrantly fuss-less, even more undressed than the chemise à la reine of another lifetime.
Furthermore who says the bride has to wear white? Maybe she fancies a balloon sleeve crop top, or a floor-grazing day-to-night number in what might just be the color of the season: wheat.
And let’s talk about the colors. What do you call those dusky grays, not-quite-greens, and beiges the color of stale bread incrementally losing luminance? It took me a while to put my finger on, but they’re unmistakably, intentionally or not, the saponified hues of savon de Marseilles. Google it, lather, rinse, repeat.
https://www.instagram.com/p/CCt9UdCD_WU/
https://www.instagram.com/p/CCwJ3LiDktB/
