Since its launch in March 2018, there has been no update about KC Concepcion’s jewelry line, Avec Moi by Kristina, but the good news is that she’s relaunching it this year.
In an interview with G3 San Diego as seen on YouTube, Aug. 31, Concepcion announced her jewelry line’s upcoming reintroduction to the market.
“I am putting my team together and I’m gonna relaunch it. Because it’s limited edition, I have something coming up in around October and November which is gonna be so exciting. I am partnering with a dream organization,” she said, adding that the proceeds “will go to a really good cause.”
“I am really excited to do that because it is my first time to design again ever since you know, my holiday collection and I want to thank jewelry lovers who went in for it, went on for the kill,” she added.
In her banter with San Diego, Concepcion revealed a little secret about the jewelry line.
“It’s very limited edition. I don’t do it all throughout the year. It was nice to do two collections and it sold really well,” she said. “It was really, really crazy because I didn’t have a team.”
“I have a team of three and that already included my jewelry technician. And everybody thought like I already have a whole team to handle the actual business side,” she divulged.
She recalled personally assisting customers who were clueless that they were dealing with her.
“Really, they had no idea, like I was the one (doing) customer service and of course not everything naman goes perfectly. They don’t know that I’m the one talking, trying to fix the situation,” she said.
While enjoying the design aspect, Concepcion admits she was remiss on the “business side,” saying it’s the part she really needs to handle well, particularly the pace of creating the jewelry based on demand.
It’s a happy problem for Concepcion though. She further revealed that people still email her to ask about the pieces, which is why she is all revved up for the relaunch. JB