Eleven years after High School Musical, Zac Efron is still in our hearts. He is about to lead a global campaign for Hugo Boss’ newest scent HUGO Man. It is the actor’s first fragance campaign in his career.

https://www.instagram.com/p/BONcvm_jPwK/?taken-by=ra2edinstagram

With Zac at the forefront, the campaign is geared toward millennials and will “encourage younger generations to act on their passions to achieve their goals.” The hashtag also embodies that the fragrance is for go-getters: #YourTimeIsNow.

The campaign, yet to be fully revealed promises to be digitally focused and multi-faceted. Can’t wait to see all the photos and more from the actor who was once a teenage cutie and is now a full-blown hottie.

Photo courtesy of Visions and Expressions
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