Fashion can be dizzying. There’s the rise of microtrends on TikTok, the creativity of online shows, and Lady Gaga praying to Gucci. How do you keep up?
Here’s a bite-sized summary of what’s happening in the world of fashion, from high-end launches to your favorite daily reliables.
Alexander McQueen shows off McQueen Graffiti all over the world
In the rebellious spirit of the late Alexander McQueen, the luxury label launches McQueen Graffiti all over the world’s fashion capitals. The graffiti logo will pop up in London, Paris, Milan, New York, Los Angeles, Miami, Dubai, Tokyo, Seoul, Shanghai, Beijing, and Hong Kong as a guerilla campaign to highlight McQueen’s spring/summer 2021 and pre-fall/winter 2021 collections.
WWD reports the McQueen sees the graffiti motif recurring in their next launches, so watch out!
Follow AlexanderMcQueen online and the hashtags #AlexanderMcQueen #McQueenGraffiti
Levi’s celebrates easy femininity
When it comes to everyday classics, Levi’s never fails us. Their latest offerings deliver face-framing collars, fresh floral prints, winsome ruffles, and precious puff sleeves. Pieces like the Olympia SS Collar Blouse Debbie Plaid Cloud Dancer, Willia Trapeze Dress Noral Floral Obsidian, LMC Wave Tee, and Bailey Dress D3 are for the girly-girls and even give a nod to cottagecore.
“There’s a nice contrast and a sensibility built into each of these so that nothing goes too sweet,” says Jill Guenza, vice President of Design for Levi’s Women’s Apparel. “Whether it’s the fabrication or the silhouette, there’s something that grounds it. It’s all about creating that friction so that there are hints of femininity, but nothing leans overtly feminine. That is really the sweet spot for us.”
It’s all fun and games for Louis Vuitton’s 200th birthday
Inspired by the journey Louis Vuitton took from Jura to Paris on foot to establish the label coveted all over the world is Louis: The Game. Going live on Aug. 6, as Louis Vuitton celebrates 200 years in the fashion industry, the game lets you travel with Vivienne, the brand’s mascot, to collect 200 candles for Louis.
As with anything the brand puts out, the game is a visual treat with 30 NFTs, ten of which are created by the artist Beeple. Along the way, you will stumble upon facts and trivia about the label. You can even share the experience with your friends with its global leaderboard.
‘Louis: The Game’ will be available both on Apple and Google Play.
‘House of Gucci’ brings to focus archival pieces
The weekend was filled with rave reviews of the official trailer for House of Gucci. As a film, it promises an over-the-top story with a powerhouse cast: Lady Gaga, Adam Driver, Jared Leto, Al Pacino, Salma Hayek, and Jeremy Irons.
As a fashion feast, it takes us through the archival pieces from Gucci along with other favorites of socialite Patrizia Reggiani. Sleuths on Instagram are quick to spot the pieces specifically worn in the Ridley Scott flick. Stalk @lamaisongaga to get the low-down on some of the key looks in the trailer including her Emanuel Ungaro dress, Alaia jacket, and Chanel gown.
Watch the official trailer of House of Gucci here.
New Balance opens flagship store in The Philippines
Who doesn’t love a pair of NBs? Pharell, Rihanna, and even the late Steve Jobs have been spotted in a pair from the sportswear brand. In order to espouse further its hold over footwear, New Balance has opened the doors to their Philippine flagship store in Makati.
Here you can find New Balance’s deep collection of performance running shoes and bestsellers like the 574 Classic, Fresh Foam 1080, and new high-performance shoes like the FuelCell Rebel v2.
You can also get the “made in the US/UK” pieces and exclusive drops, like the Staud collaboration. On top of this, the brand relaunches its New Balance Run Club (NBRC) virtually.