A new Beauty Perspective: Real patient journeys with Merz Aesthetics®’ Easy Adapt HA Filler
INQUIRER.net BrandRoom / 09:00 AM June 04, 2022
There is no one true definition of beauty. People might have different standards or tastes, but it all depends on each person’s unique perspective. In line with celebrating the diversity of beauty, Merz Aesthetics® is launching the Easy Adapt Hyaluronic Acid (HA) Filler in the Philippines. Beauty Perspective is Merz Aesthetics®’ attempt at celebrating each person’s definition of beauty and making it effortlessly achievable as part of its campaign #EffortlessBeautyMerz.
Dermal fillers may have become more accepted over the years, thanks to celebrities and social media, but getting these treatments done within our social circles may be a completely different story. Brand manager Danna Tan shares: “Especially in a conservative country like ours, people are still more likely to get these procedures on the down-low. But it’s 2022 now, and we at Merz Aesthetics® want to change that.”
With the Beauty Perspective launch, Merz Aesthetics® encourages people of all genders, ages, and sizes to fully embrace one’s self by looking and feeling naturally beautiful with the ease of how its robust HA Filler range seamlessly and easily adapts to the skin and blends to each unique beauty. Moreover, Merz Aesthetics® takes pride as they introduce the first-ever (MASJ) Merz Aesthetics® Serendipity Journey® MYSELF App where users can try beauty filters and digitally experience the effect of Easy Adapt HA Filler treatment on their photos.
Technology behind Easy Adapt HA Filler
Beauty Perspective gave guests front row seats to Merz Aesthetics®’ new and easy way to gain confidence by looking effortlessly beautiful. The afternoon was celebrated over great food and drinks as speakers and board-certified dermatologists Dr. Jonathan Yu, MD and Dr. Beverly Ong-Amoranto, MD introduced guests to the wonders and technology behind the Easy Adapt HA Filler.
First, to debunk misconceptions about fillers, Dr. Ong-Amoranto shared: “HA is also used to hydrate skin, and to help you look fresher and more radiant. It softens the fine lines and wrinkles, too! What happens is that when you apply hyaluronic acid, which is the main component of these Easy Adapt HA Fillers, it can expand certain layers of our skin and it produces new collagen and elastic fibers.”
She added: “Nowadays, it’s not just a two-dimensional use of filling in the lines and wrinkles as seen in the ’90s, but what can do is more like a lateral lift so you don’t get a pillow face or an overfilled look. Instead, you look fresher with a more natural-looking lift.”
Dr. Yu agreed that dermal fillers have indeed come a long way since the ’90s. He said: “Now that we [doctors] know we have these existing products like the Easy Adapt HA Filler, we now have the capacity to fill, to hydrate, and the capacity to lift – depending on what the patient needs. My goal is to guide them on what’s suitable for their skin concerns.”
New brand ambassadors
Regine Angeles-Leano, Ruth Jimenez, Jigs Mayuga and Myrhh Lao To graced the event with their new confident, effortless beauty as the new ambassadors of Merz Aesthetics®. Guests got up close and personal with these beautiful ladies and handsome gents and saw for themselves how they’ve embraced and enhanced who they truly are with the Easy Adapt HA Filler.
Angeles-Leano, an actress and mom to two young kids, shared: “It looks so natural – truly effortless beauty! Just a side story, when I got home [after my treatment], my husband was like – Oh, you look quite fresh today. I’m going to recommend it to others if they want to try it, too!”
Influencer and bride-to-be Jimenez, meanwhile, shared why she considered fillers in the first place: “As I aged, I noticed that my nasolabial lines were more pronounced, and I had hollowness around my eyes. But after getting the Easy Adapt HA Filler, it really lifted my face and I actually wear less makeup now because of the treatment. I feel very confident, and I really can’t stop taking selfies.”
Even professional makeup artist and beauty expert Mayuga was happy to see such natural-looking results. “It was exactly what I wanted it to be. It looks like I just came from an extended vacation and that I’m very well-rested. I’m now definitely a believer of dermal fillers – as long as they’re done right by trained dermatologists, and using Merz Aesthetics®’ Easy Adapt HA Fillers.”
Lastly, celebrity stylist Lao To said: “Self-love is unique for each of us – mine includes maintaining a smooth and healthy face especially now that I’m turning 35. Thank you for the magic of science; the Merz Aesthetics® Easy Adapt HA fillers have made these objectives a reality.”
Global leadership in medical aesthetics
Merz Aesthetics®, makers of Ultherapy®, with over 110 years expertise and global leadership in the fields of medical aesthetics and anti-wrinkle treatments, continuously champions self-love with the different treatments it offers. The continued growth of consumer awareness about aesthetic treatment encourages Merz Aesthetics® to educate and increase the understanding about dermal fillers and thereby debunking common misconceptions and myths that surround it. The Beauty Perspective event is one such initiative from the company that brings a new perspective to the ever-changing beauty landscape.
“Getting cosmetic enhancements should be empowering and should be seen as an act of self-love – that is what the Effortless Beauty Campaign is all about,” Tan shared. Meanwhile, Merz Aesthetics® Philippines general manager Jorge Libanan perfectly summarizes the company’s goal in helping everyone on this empowering beauty journey: “We, at Merz Aesthetics®, are always striving to improve every patient’s wellbeing – helping each person to live better, feel better and look better, and we hope that that is how you feel after learning about this campaign.”
Merz Aesthetics, Serendipity Journey, Cohesive Polydensified Matrix, and Ultherapy are registered trademarks of the Merz group of companies. Easy Adapt means that the Cohesive Polydensified Matrix® (CPM) technology of the Merz HA filler enables seamless dermal integration. Learn more at https://merzaesthetics.com/.
Follow @MerzAesthetics.PH on Instagram and facebook.com/MerzAestheticsPH on Facebook to learn more. You may also download the MASJ Myself app in Google Play and Apple store.