Philippine Daily Inquirer / 08:00 AM August 28, 2022
Written By: Kenneth M. del Rosario
As much as we like to say that beauty is not just about looking good on the outside but feeling good inside, having a good physical appearance also boosts our overall mood and confidence. Yes, beauty that you can see and touch is good to have.
And putting on a good face is easier and more democratized now with makeup brands that cater to a wider range of body types, skin color, and needs.
Greenbelt 5 in Makati City is one of those beauty meccas, housing the most opulent beauty brands for people who value good aesthetics. This Ayala Mall has been a destination for aesthetes knowledgeable about covetable and hard-to-find beauty items.
The good news is that Greenbelt 5 will continue to introduce more first-in-the-Philippines retail concepts to give more options to Filipinas looking for premium beauty products to add to their arsenal. Here are a few of the best brands to check out on your next visit there.
Clé de Peau Beauté
Japanese beauty brand Clé de Peau Beauté opened its flagship boutique in the Philippines in July at Greenbelt 5. Founded in 1982, Clé de Peau Beauté is French for “The key to skin’s beauty”, which tells you all you need to know about this brand. Its sole mission is to forge new frontiers in advanced skin cell science and become the “key” to unlocking skin’s most radiant potential. One of its signature products to this end is La Crème or The Cream, a product treasured for helping skin achieve remarkable resilience and feel incredibly smooth and firm.
The powerhouse American beauty company is a household name when it comes to cosmetics so it only made sense for them to open a boutique in Greenbelt 5 in August. Their latest concept store manages to showcase the brand’s various beauty products as well as increase the level of luxurious elements to express the brand’s prestige.
The free-standing boutique features easy access to a curated selection of Estée Lauder’s high-performance collection and exclusive one-on-one services with its expert beauty advisors. The newly launched section, The Luxury Fragrance collection, is also a whole different experience in itself.
Japanese cosmetics company Shiseido has chosen Greenbelt 5 to house its first ALIVE store concept in the country, which opened in August. The ALIVE concept is a fusion of humanity and technology. Expect to see in-store digital innovations such as Skin Visualiser, a touch-free device that instantly assesses and visualizes the current condition of your skin. Meanwhile, Shiseido’s RESET area allows customers to experience the power of one of its signature lines, the Ultimune. Other in-store features include the DigiSkin Tester, which enables visitors to find their perfect product on their own, and the Virtual Make-Up Try-On, where customers can virtually test different products to see how it suits them, without the need to physically swatch them.
The 165-sqm store at Greenbelt 5 is fronted by a plethora of make-up, skincare, candles, fragrances, and bath and body products. Dior even has silk scarves and modern eyewear on display to match. The luxurious interiors of black lacquer with furnishings shipped from abroad give the store a fresh and chic vibe. With the state-of-the-art Dior Skin Scanner imaging technology, customers can learn more about their skin needs before these skin problems even arise. We’ll let you in on a secret, too: At the back of the store is a secret room where clients can avail of complementary facials in the new Dior Prestige La Suite.
Considered a skincare grail for beauty enthusiasts, La Mer was once a brand only accessible to the jetset. Now, you don’t have to travel abroad as it opens its newest branch in the country this August. Its line of cleansers, cleansing gels, day moisturizers, eye creams, and facial masks has created a solid following worldwide for its tried and tested quality. The brand is also known for its foundations, hand creams, lip balms, lotions, moisturizers, night creams, and primers, among many others. La Mer’s story began with the discovery of the Miracle Broth™, a cell-renewing elixir made from sea kelp and other pure ingredients that helps heal and revitalize damaged skins.
Indeed, Greenbelt is committed to offering to the best of luxury to its discerning clientele. Discover the best of the world in Greenbelt, the country’s style, and beauty capital.
For more information on mall events, safety measures, and more, visit ww.ayalamalls.com or follow its Facebook page @AyalaMalls360 and IG @iloveayalamalls.