Spanish footwear brand, Toni Pons, officially launches in the Philippines

OCTOBER 27, 2022

Toni Pons
L-R: Marnie Chua, Director, Catalonia Enterprise, Inc.; Ivan Yao, CEO & President, Catalonia Enterprise, Inc.; Jordi Pons, Founder & President, Toni Pons; Karina Sy, SM Mall Executive, Emerson Yao, Director, Catalonia Enterprises, Inc.; Roy Chua, Director, Catalonia Enterprise, Inc. Jordi Pons, TONI PONS CEO along with the executives from Lucerne PH, officially opened the Flagship store with a ribbon cutting ceremony.

TONI PONS, a Spanish footwear company known for their espadrilles, has finally opened the doors to their first official store in the Philippines at SM Megamall and Robinsons Place Manila. They are also set to launch an official store at The Hue Hotel Boracay on May 20, 2023.

In 1946 Spain, Toni Pons founder, Antoni Pons Parramon, created the first traditionally-made espadrilles made with jute or rubber in Osor, a small village near Girona. More than 75 years later, Toni Pons originated with espadrilles, but they are now also a global leader of handmade footwear.

Toni Pons
Influenced by the land where it was born, the Toni Pons brand maintains its Mediterranean character. The relaxed and carefree vibe of the region has accompanied the brand all throughout its history. For Toni Pons, the Mediterranean is more than a place, it is a way of life. It is laid-back and brings to mind comfort, simplicity and elegance. These are the qualities that the Toni Pons brand encompasses in all of their designs.

 


Led by Jordi Pons, a third generation of the family, the company has established and strengthened its position not only as a Spanish heritage brand, but also as an international brand that makes stylish, high quality, and comfortable espadrilles available to everyone. With Toni Pons reaching for a global market, the small workshop in Osor has become a brand that is synonymous to espadrilles and quality handmade footwear. 

Whoever loses their roots, loses their identity. That is the Toni Pons motto. As a brand, we are truly rooted and focused on traditions which is why we are a world leader and a trusted brand for espadrilles. As an homage to expert Spanish craftsmanship, we at Toni Pons continue to produce meticulously handcrafted footwear that are still loved and worn by many to this very day.” said Jordi Pons, Toni Pons CEO.

The Toni Pons aesthetic of easy elegance and freshness is very befitting for a tropical country such as the Philippines. The official launch of Toni Pons also coincides with our summer season. One of the undeniably great things about this time of year is the chance to whip out our summer wardrobes. With all the weekend and holiday getaways lined up, you would definitely want to curate your vacation OOTDs as best as you can. Then again, there is no need to look too far since the espadrille is the ultimate summer shoe. Whether you’re wearing trousers with a crisp linen shirt, a floaty dress or a bikini, you can’t go wrong with an espadrille to complete the look. 

To introduce Toni Pons’ Mediterranean character and aesthetic, the brand had an official launch on May 16, 2023 at SM Megamall, Fashion Hall attended by the founder Jordi Pons and Toni Pons’ Philippine Distributor, Catalonia Enterprise, Inc., headed by Ivan Yao (President & CEO), Marnie Chua (Director), and Roy Chua (Director).

Toni Pons
L-R: Marnie Chua, Director, Catalonia Enterprise, Inc.; Ivan Yao, CEO & President, Catalonia Enterprise, Inc.; Jordi Pons, Founder & President, Toni Pons; Karina Sy, SM Mall Executive, Emerson Yao, Director, Catalonia Enterprises, Inc.; Roy Chua, Director, Catalonia Enterprise, Inc. Jordi Pons, TONI PONS CEO along with the executives from Lucerne PH, officially opened the Flagship store with a ribbon cutting ceremony.

“The espadrille is an iconic style for summer footwear. Toni Pons is truly a brand that will resonate with many in the Philippines since our country has an abundance of  sunshine year round. We are proud to share Toni Pons, a Spanish heritage brand, wherein everyone can now gain access to footwear that is simple, sophisticated and comfortable to wear no matter the season.” shares Ivan Yao, Lucerne Group

Toni Pons

The event is an ode to summer as it celebrates their launch with a dance-infused fashion show. The show featured the Philippine All Stars as they strutted down the runway in their Toni Pons shoes, capping off the event with a dance number that is reminiscent of the movie musical, Mamma Mia. This theme truly reflects how Toni Pons is as a brand: fun, fresh and easygoing.

With versatile design choices that are up-to-date with the latest trends, Toni Pons is your go-to footwear choice for the summer season and beyond. Follow the TONI PONS’ Facebook, Instagram, and website to know more about their latest style offerings. 

ADVT