Kenneth Cole celebrates 40th anniversary with 'Movement On Purpose' campaign shoot and party

OCTOBER 27, 2022

Kenneth Cole, the iconic fashion brand, commemorated its 40th anniversary with an exciting campaign shoot and party held at KARE in Robinsons Magnolia in Quezon City last May 30. This momentous event not only celebrated four decades of style and innovation but also marked the launch of the brand’s inspiring “Movement On Purpose” campaign.

Kenneth Cole’s “Movement On Purpose” campaign takes center stage at a stylish 40th anniversary event at the KARE showroom.

Kenneth Cole, renowned for his commitment to social issues, shifted the spotlight onto mental health, both in his product offerings and brand positioning this year. As part of the celebration, guests at the event put on their finest New York-inspired fashion and makeup, joining forces with esteemed fashion photographer Arthur Tselishchev for an exclusive campaign shoot. Tselishchev, known for his exceptional talent and dedication to charitable causes, has been actively supporting Ukrainian victims of war through his “Stand with Ukraine” fundraising efforts.

40 years of iconic style: Guests and influencers come together for an unforgettable night at the Kenneth Cole event
Arthur Tselishchev brings his exceptional talent to the Kenneth Cole 40th anniversary celebration
Juls Barba and Miguel Traspe strike a pose with photographer Arthur Tselishchev at the Kenneth Cole event.
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At the Kenneth Cole event, social media stars Philippe Magalona, Kelly Day, and Rigo Joseph steal the spotlight with their charm and style (pictured from left to right).
Kenneth Cole’s iconic watches take center stage as Gab Idos and Gab Gutierrez proudly showcase their timepieces for the camera.
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Kenneth Cole’s 40th anniversary event is a celebration of style, and these influencers definitely brought their A-game. Pictured from left to right: Oliver Dean Sullano, Miguel Traspe, Juls Barba, Joaquin Tiu, Hiro Shimoji, and Kit Digno.
Discover the timeless elegance of Kenneth Cole watches. This picture showcases a stunning collection of watches for men and women, offering a variety of styles to match any occasion.

Following the exhilarating campaign shoot, attendees were invited to embrace the spirit of New York City and immerse themselves in a vibrant celebration. The event became an unforgettable experience for attendees as it provided an opportunity for them to explore the world of fashion, forge new connections within the industry, and contribute to a great cause.

The occasion also served as a platform for introducing Kenneth Cole’s Spring/Summer 2023 collection. This season, the brand presented a modern and utilitarian approach to dressing for work, ensuring both style and comfort. From women’s watches that embodied independence to men’s watches that exuded confidence, each piece reflected Kenneth Cole’s unwavering commitment to superior quality and trendsetting design.

Among those introduced during the event was the Kenneth Cole New York Ladies Automatic Bracelet Watch, which captured the brand’s spirit with its rose gold exterior, 36 mm case, anti-reflective glass, and skeleton dial. This timepiece was crafted for independent women and powered by an automatic movement.

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Bella Resado stuns in Kenneth Cole’s photo shoot, showcasing her confident and stylish side.
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Slaying the fashion game: Arianne Bautista strikes a fierce pose for fashion photographer Arthur Tselishchev at the Kenneth Cole campaign shoot.

For confident masculinity, the Kenneth Cole Black Dial Automatic watch combined a 45mm ion-plated black case, a skeleton dial, and reliable functionality—a testament to the brand’s legacy.

For those seeking boldness and edginess, there was the Modern Classic Automatic Watch with Stainless Steel Bracelet. A stylish and versatile choice, its multifunction display, bold body, masculine colors, and 43mm silver-tone stainless steel case made a powerful statement.

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Jerome Sang, a fashion-savvy Oppa influencer, confidently showcases his sleek and stylish Kenneth Cole watch. Jerome exudes a cool and confident vibe that perfectly complements his impeccable sense of style.
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Kenneth Cole’s 40th anniversary celebration sees Warren Daniel Osinaga ditching his signature humor for a profound moment at the Movement on Purpose launch.

The Kenneth Cole New York Men’s Mechanical Bracelet Watch embodied timeless elegance and modern movement. With its intricate gears showcased, this watch captured the energy of mechanical movement. The two-tone black and rose gold case, along with the skeleton dial, added a touch of personality to the design, leaving a lasting impression.

During the event, guests were encouraged to participate in the “Movement On Purpose” IG contest by sharing their most Instagrammable moments. Influencers donned their KCNY watches and captured themselves in motion, demonstrating the watch’s versatility and style. Contestants uploaded their photos on Instagram using the hashtags #40YearsOnPurpose, #KennethCole, #KennethColeNewYork, #MovementOnPurpose, and #AutomaticWatch. The winner, selected based on creativity, overall visual appearance, and incorporation of the watch, received a coveted KCNY automatic watch as a prize.

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Winners of Kenneth Cole’s IG contest, Glorianne Claire Santos and Anthony Suntay proudly display their new watches with Brand Manager Cathy Porlaje, Fashion Photographer Arthur Tselishchev, Head of Marketing for Lucerne Group’s Lifestyle and Fashion Judith Staples, and Ana Liza Bautista of Penser Q.

Kenneth Cole’s 40th-anniversary celebration, accompanied by the “Movement On Purpose” campaign launch, exemplified the brand’s unwavering dedication to fashion, philanthropy, and promoting positive change. With a remarkable legacy spanning four decades, Kenneth Cole continues to inspire and empower individuals to make a difference in the world.

​​Find these perfect Kenneth Cole watches for your style at WRIST_POD stores.


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