Jonathan Anderson makes a statement during Paris Fashion Week with Loewe’s SS24 Menswear Collection
Jonathan Anderson expertly manipulated perspectives and proportions in Loewe’s Men’s Spring/Summer 2024 collection, evoking the captivating effect of viewing the looks through a fish-eye lens. This vision was brought to life through a combination of elements, including ultra-high waist trousers, exquisitely twisted tops, and oversized bags that gracefully glided down the runway.
Loewe’s SS24 Menswear Collection | VOGUE RUNWAY
The grand spectacle unfolded in the enchanting equestrian arena of La Garde Républicaine in Paris. The venue was ornamented with three magnificent, large-scale fountains, masterfully crafted by artist Lynda Benglis. The waterworks helped accentuate the elongated silhouettes and orchestrated a mesmerizing visual throughout the entire showcase.
La Garde Républicaine Paris | LOEWE
Jonathan Anderson skillfully mingled leather, tweed, and knit to craft garments that intricately balanced softness with structure. Some looks also showcased bold patterns, such as florals and argyle, injecting a playful essence into the sophisticated ensembles. The collection featured a predominantly neutral color palette of blacks, blues, and beiges, punctuated by occasional color-pop accents. However, the real showstoppers were the diamond-adorned pieces – shimmering and sparkling, and radiating a captivating luminosity that elegantly danced with the runway lights.
Show-stopping diamond-adorned pieces | LOEWE
Shining as brightly as the crystal-embellished pieces were the front-row attendees. Succession stars Brian Cox and Nicholas Braun made their fashion week debut in head-to-toe Loewe ensembles. Cox exuded effortless cool in a vibrant blue button-down shirt paired with navy track pants, complemented by crisp white sneakers and the iconic statement Loewe sunglasses. Braun dressed for the summer Parisian weather, donning a colorful striped seersucker set with white sneakers.
True to Jonathan Anderson’s signature style at Loewe, the latest collection is a testament to the designer’s impeccable craftsmanship and artistic vision. From architectural tailoring to experimental silhouettes, the collection resonated with an unmistakable blend of creativity and precision that has become synonymous with Anderson’s distinctive aesthetic at Loewe.
Loewe is available in the Philippines online and in-store, Greenbelt 3 & Shangri-La Plaza.
