These brand collaborations come out of nowhere as unlikely surprises you have to keep an eye out for
Collaboration between brands is not a new phenomenon. These have existed for some time now and have typically resulted in limited stocks flying off the shelves within days and even hours. Star power in sales is a real thing. We laugh at the reality that seemingly unimpressive and uninspired products can be sold at obscene prices by virtue of a brand being slapped upon it, but the power of a name to drive a consumer to excess is tried and tested. Now, what if more than one name was involved? Think Fortnite x Marvel, Oreo x Supreme, LOEWE x Howl’s Moving Castle, and Jimmy Choo x Pretty Guardian Sailor Moon—their respective successes speak for themselves.
Here are five of the latest brand collaborations that you have to keep an eye out for.
Lush x The Super Mario Bros. Movie
Yes, you heard that right. Following the release of one of the biggest films of the year, “The Super Mario Bros. Movie,” Lush in partnership with Nintendo put out an exclusive selection that is sure to power up your bathing. The Lush x The Super Mario Bros. Movie collection offers a range of limited edition products, including the: Princess Peach body spray, Mario and Luigi shower gels, Princess Peach and Bowser shower jellies, Question Block bath bomb, and Gold Coin soap.
The Princess Peach body spray includes an original scent created by a blend of peaches and pineapple. The red cola-cube-scented Mario shower gel is packed with cleansing pomegranate juice, and the fluorescent green Luigi shower gel is scented with clean apple and rose absolute. On the other hand, the Princess Peach and Bowser shower jellies are scented with peaches and pineapple, and Lush’s spicy “Fireside” scent respectively. Moving on, each Question Block bath bomb contains a hidden collectible power-up soap inside, from mischievous mushrooms to the exclusive gold star—there are six available ones to choose from. Lastly, the Gold Coin soap features the fan favorite “Honey I Washed the Kids” scent.
The Lush x The Super Mario Bros. Movie collection is now available exclusively on Lush.com.ph, the Lush app, and in stores nationwide.
CASIO x Stranger Things
CASIO and Stranger Things collaborate to bring back the 1980s at the comfort of your wrist. The A120WEST is based on the A120, a watch Casio previously released decades ago. The design pays homage to the acclaimed Netflix show, particularly the “Upside Down,” the alternate dimension it depicts.
The watch face shows the world of “Stranger Things,” with colorful front buttons reminiscent of 1980s technology. The Demogorgon appears at the center, and when the LED light button is pressed, the show name is revealed printed upside down. The back of the case and the translucent band shows tentacles stretching out, evoking a connection between our world and the underworld.
The CASIO x Stranger Things A120WEST collaboration model is available in authorized CASIO stores nationwide and is priced at PHP 9,060 SRP.
Barbie™ x Crocs
This Barbie is pulling out the Crocs. One of the many collaborations with the hit movie of the season, Barbie™ x Crocs arrives, ready to equip even the flat-footed with footwear that is both comfortable and dazzling. The collection includes the Barbie Cozzzy Sandal in Electric Pink and the Barbie Crush Clog in Black—both suitable for either the laidback and relaxed or the fearless go-getter.
The Barbie™ x Crocs collection is available on crocs.com.ph and in stores nationwide.
Tommy Hilfiger x Disney
Mickey Mouse but make it Japanese manga. Tommy Hilfiger and Disney collaborate in celebration of Disney’s 100th anniversary—with our beloved Mickey and Minnie Mouse, Pluto, Goofy, and Donald and Daisy Duck, all making an appearance on the storied brand’s selection of classics, drawn in manga. The collection includes 50 styles across menswear and womenswear, and 10 styles for kidswear, all reimagined with a playful twist on our favorite characters.
The Tommy Hilfiger x Disney collection is available at Tommy Hilfiger stores at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada.
Melissa x Jean Paul Gaultier
Melissa and Jean Paul Gaultier rejoin to commemorate the 40th year anniversary of their first-ever collaboration in 1983. The latest Melissa x Jean Paul Gaultier collection comes in two models; the Punk Love Heel; and the Punk Love Becky. Both feature straps that are adorned with metallic spikes that stand atop a sizeable base—evoking a bold and edgy aesthetic that does not compromise comfort. Each model also stands by Melissa’s commitment to sustainability, with each shoe utilizing Melflex, an originally crafted material that is cruelty-free and 100% recyclable.
The Melissa x Jean Paul Gaultier collection is available at Clube Melissa stores in TriNoma, Shangri-La, SM Aura, Uptown BGC, and online at melissaphilippines.com.