India’s jasmine infuses global perfume | Lifestyle.INQ

OCTOBER 27, 2022

Thierry Wasser (left), a perfumer at French beauty house Guerlain, and Raja Palaniswamy, a director at the Jasmine Concrete Exports Private Limited, examine jasmine flowers at a factory. AFP
Thierry Wasser (left), a perfumer at French beauty house Guerlain, and Raja Palaniswamy, a director at the Jasmine Concrete Exports Private Limited, examine jasmine flowers at a factory. AFP

MADURAI, India—Heady scents fill the air as skilled pickers in India pluck white jasmine before the still fresh buds are rushed for processing into a valuable ingredient for global perfumes.

Jasmine only issues its powerful scent when it blooms at night, and pickers must select only the ones yet to open.

“We know which one to pick,” said Malarkodi, who gave only one name, as she snapped her fingers carefully to pluck the buds, tucking into her hair a few flowers that had already bloomed.

“There is no use of these… but I like the smell,” she said.

Jasmine’s fragrant flowers have been used for millennia in India to honor the gods, and the scent is a key part of world-famous perfumes.

In the ancient city of Madurai in southern India, jasmine is omnipresent, attracting buyers from some of the world’s most recognizable perfumes, including J’adore by Dior and Mon Guerlain by Guerlain.

“It is one of the most expensive oils in the world,” said Raja Palaniswamy, a director of Jasmine Concrete, which squeezes vast quantities of jasmine to create a few precious drops of delicious-smelling essence.

A farmer pours jasmineflowers in a sack after
harvesting from a farmland
on the outskirts of Madurai.
A farmer pours jasmine flowers in a sack after harvesting from a farmland on the outskirts of Madurai.

The women picking the buds earn around $1.50 a day per day for about 4 to 5 kg—with each kilogram made up of around 4,000 buds.

Once picked, the jasmine is rushed to market, selling for anything between 200 and 2,000 rupees ($2.40-$24) a kilogram on special days.

Guerlain, Bulgari, Dior

The jasmine of Madurai, an Asian variety with the scientific name Jasminum sambac, was given a “geographical indication” tag from the World Intellectual Property Organization in 2013, which noted its “deep fragrance.”

“It is lush, it is rich, it is vibrant,” said Thierry Wasser, perfumer and “nose” at French beauty house Guerlain, speaking to AFP while visiting the jasmine operators.

The jasmine in Madurai has a “smoothness… and something floral which is immutable,” Wasser added. Wasser sources the jasmine oil he uses from Palaniswamy’s company.

As well as Guerlain, Palaniswamy said his company sells jasmine oil to companies including Bulgari, Dior and Lush.

The process to extract the oil requires long hours of labor.

In a jasmine field on the outskirts of the ancient city, women tenderly move the branches of the bush, looking for the perfect bud.

Thierry Wasser (left), a perfumer at French beauty house Guerlain, and Raja Palaniswamy, a director at the Jasmine Concrete Exports Private Limited, examine jasmine flowers at a factory. AFP
Thierry Wasser (left), a perfumer at French beauty house Guerlain, and Raja Palaniswamy, a director at the Jasmine Concrete Exports Private Limited, examine jasmine flowers at a factory. AFP

The processing factory runs around the clock in harvest season, with workers raking out fresh-picked flowers and waiting for the oblong-shaped buds to bloom.

“The minute it starts blooming, it starts emitting its fragrance,” Palaniswamy said.

Late in the night, as the jasmine’s sweet scent fills the air, workers collect the blooms and load them into extractors.

The freshly picked jasmine is immersed in a solvent to absorb the fragrance molecules to give a waxy extract called concrete.

The concrete is further processed with alcohol to remove the waxes carefully, which then results in a potent absolute. This absolute becomes the ingredient in perfumes.

Around 700 kg of fresh jasmine is reduced to just 1 kg of oil, selling for around $4,200, Palaniswamy said. AFP

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