It's Official – Tory Burch Is Cool Again | Lifestyle.INQ

OCTOBER 27, 2022

Models walk the runway during the Spring Summer 2024 runway show for Tory Burch during New York Fashion Week at the American Museum of Natural History. (Photo by ANGELA WEISS/AFP)

Welcome to the renaissance of Tory Burch! Please find a seat and get comfortable – it’s only just begun



Within the undulating granite walls of the American Museum of National History, fashion designer Tory Burch unveiled her Spring/Summer 2024 collection at New York Fashion week – replacing the question mark in “Tory Burch is cool again?” with a firm, solid, and unwavering period.

The collection, which comprised of 38 retro-future fused looks, offered a welcome glimpse into a very different side of the designer. Models made their way down the runway donning crinoline laden hems – necklines were exploratory, varying from plunging u-shaped cut outs to contemporary flat collars. “It was all about experimentation and taking things that were traditionally restrictive to women, reclaiming them and having them be part of the shape and form,”  Burch said. “Whether it was a hairnet or boning or crinoline, using it as more of something that would create a lightweight structure.”


Indeed, Burch experimented.

The result?

Tailored collarless coats, hemmed to perfection (Around 5 inches off the knee. The perfect length that melds current and classic.) Nylon taffeta jackets and polos added an even techy-er touch to the line-up’s dynamic. Stretch sablé crepes, satins, cottons, and linens claimed space in this collection, cinching waists and adding further emphasis to Burch’s fuss-free, feminine philosophy.



For accessories, Burch’s ode to the 60s shined through. Aero-inspired tinted eyewear complimented abstract silver bangles and earrings. Resin clutches, suede pouches, top-handle leather purses, and contemporary cut-out Mary Janes added further depth to the layered ensembles that created Burch’s Spring/Summer 2024 collection.




Beyond all the fanaticism currently surrounding the Tory Burch brand, spectators and insiders alike have always known the designer for her no-nonsense, anti-trend approach to fashion. In the same way the American designer defined the cool girl era of the aughts (Don’t lie to me, we both know your flats are still sitting in the back of your walk-in closet), Burch exercises her sartorial authority once again, 16 years later, with the stellar performance of her latest collection.

“She may not be calling it a rebrand, but this feels like playful, feminine, re-energized Tory Burch,” notes fashion writer Cortne Bonilla. “I think it’s very cool — it expanded to a new audience of cool girls who aren’t trying to be cool, just are.”

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