Celebrating 112 years of Whirlpool's dedication to excellence

OCTOBER 27, 2022

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For over 100 years, Whirlpool has stood at the forefront of sustainable and innovative home appliances, enhancing the quality of life for millions worldwide. This renowned brand has risen to global leadership in the industry due to its unwavering commitment to sustainability and technological advancements, all while never forgetting its humble beginnings. Meanwhile, Whirlpool Philippines proudly celebrates 29 years of bringing innovations to Filipino homes. With a reputation for quality, efficiency, and innovation, this milestone not only signifies a journey that has stood the test of time but has also redefined how people experience home living.

Beginning of Whirlpool globally and in the Philippines

Whirlpool was founded in 1911 by Lou Upton with the vision of improving people’s home lives through innovations like the electric washer. Overcoming adversities, the company entered an era of innovation and strategic thinking, solidifying its position among manufacturing giants. Whirlpool expanded globally from the 1970s through the 1990s. In recent years, Whirlpool has embraced the era of smart homes by incorporating advanced features into its appliances, resulting in more convenient and efficient daily household tasks.

Whirlpool appliances were initially introduced at Duty Free Philippines in 1992 and later became available nationwide in 1994 through the exclusive distribution partnership with Excellence Appliance Technologies Inc. (EXATECH). Since then, Whirlpool has evolved into a trusted brand, capturing the hearts of Filipino families with its steadfast commitment to providing high-quality and reliable appliances. The brand’s extensive product line, which includes washing machines, refrigerators, ovens, and air conditioners, caters to the diverse needs of Filipino households, contributing to its continued success in the country.

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Whirlpool’s sustainability and innovation

With a legacy spanning over a century in the industry, Whirlpool consistently stands as a pioneer in sustainability and innovation with each appliance release. The company has spearheaded various sustainability initiatives in its manufacturing process, reducing greenhouse gas emissions and water consumption, utilizing eco-friendly materials, and integrating energy-efficient technologies. Notably, Whirlpool extends its commitment beyond enhancing home life to prioritize environmental sustainability.

In November 2022, Whirlpool showcased its commitment to enhancing customer experiences by integrating smart technology into its products. The company has joined Matter, led by the Connectivity Standards Alliance, to broaden the horizons of smart appliances. Matter serves as a standard for intelligent home technology, allowing devices to seamlessly operate within any ecosystem approved by Matter using a single application. Through the adoption of Matter, customers can not only enhance their appliance usage experience but also contribute to environmental sustainability by reducing the environmental impact of their appliances, saving money, and using energy more effectively. This creates a win-win scenario where consumers enjoy the benefits of intelligent appliances while simultaneously protecting the environment and maintaining optimal appliance performance.

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Improving everyday chores

Whirlpool has firmly established itself as a trusted brand for home appliances in the Philippines for over two decades, becoming an integral part of Filipino households. Beyond mere functionality, the Whirlpool appliances enhance the overall quality of life for Filipino consumers, infusing their homes with innovative technology.

Considering the diverse needs of Filipino households, Whirlpool appliances are designed to simplify home chores and enhance the overall home living experience. Among their notable products is the Whirlpool Inverter Multi-Door and Side-by-Side Refrigerator, featuring 6th Sense Technology. Intelligent sensors detect the load and ambient temperature, ensuring fruits, vegetables, and foods remain fresh for longer periods.

For households that prioritize efficiency and convenience, Whirlpool’s Front Load Washer-Dryer Combo, with the Wash and Dry 60’ feature, stands out as an excellent choice. This washer completes a full wash and dry cycle in just 60 minutes. Additionally, it incorporates 6th Sense Technology, adjusting water, time, and detergent based on the laundry load and optimizing energy usage throughout each cycle for a seamless and efficient laundry experience. Another standout product from Whirlpool is the Inverter Top Load Washer with Hot Wash Technology. This advanced appliance can elevate water temperatures to 60 degrees Celsius, effectively eliminating bacteria, viruses, dirt, and odors that often accumulate on clothing throughout the day. By automating this process, it not only enhances hygiene but also streamlines your laundry routine, reducing the physical demands and time required for manual washing.

Filipinos cherish celebrations and meal-sharing with loved ones, making the kitchen the heart of each household. Elevate your culinary experience with Whirlpool’s Artisan Cooking Range, featuring premium burners, a multifunctional oven, and safety features. Notably, the premium Sabaf Burners in this product enhance the cooking experience by ensuring even flame distribution, leading to a 10% reduction in gas consumption compared to standard burners. This upgrade not only improves your cooking precision and efficiency but also allows you to prepare various delicious meals in one go, saving both space and time for countless memorable moments in your kitchen.

As Whirlpool celebrates its 112th year globally, it underscores its position as a trusted brand, particularly embraced by families for its home appliances. Whirlpool’s enduring commitment to sustainability and innovation initiatives has not only shaped the industry but has also set a new standard. The brand’s proactive approach, coupled with its readiness to embrace the latest intelligent home innovations, reflects its resilience and adaptability, showcasing a commitment to staying ahead in a dynamic market.

You can explore Whirlpool Appliances at all leading appliance stores nationwide. Whirlpool also has showrooms in Quezon City, Cebu, Davao, Bacolod, Iloilo, Legazpi, Palawan, Isabela, Baguio, and Cagayan de Oro. For more details, visit Whirlpool’s website at www.whirlpool.com.ph or follow them on Instagram @whirlpoolphilippines and on Facebook at Whirlpool Philippines.

Here’s to 112 years of excellence and innovation! Cheers to Whirlpool’s enduring commitment to elevating homes and lives worldwide.


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