Iceberg ahead: Arctic-inspired watch ahoys in the Philippines | Lifestyle.INQ

OCTOBER 27, 2022

The allure of the Arctic, with its pure and clear beauty, has inspired BERING’s timeless and minimalist designs. BERING, renowned for its elegant Danish design, is pleased to announce its exclusive availability in the Philippines, brought by The Watch Store and exclusively offered at their SM North Edsa branch. This brings a touch of Arctic beauty to discerning consumers, showcasing watches that embody timeless elegance in durable stainless steel, finely crafted for minimalist perfection, featuring crystal-clear dials and scratch-resistant sapphire glass—a masterpiece on your wrist.

BERING The Watch Store

Danish Design Legacy


Rooted in the Danish design legacy since the 1950s, BERING seamlessly combines simplicity, minimalism, and functionality. This unique design approach has inspired creatives globally, and BERING proudly continues this tradition. The brand has been crafting unique watch and jewelry collections since 2010, with a distinct design concept — “Inspired by Arctic Beauty.”

Arctic-Inspired Collections

The Arctic is an endless inspiration for BERING’s design team. By merging the beauty of the Arctic with timeless Danish design, the brand creates watch and jewelry collections that mirror the enduring beauty and resilience of the North.

The BR18535-754, part of the Women’s Ceramic collection, features an ultra-slim design that flawlessly combines the sleek surface structure of high-tech ceramic with minimalist aesthetics.

The BR15729-363 from the Women’s Ultra Slim Collection embodies the essence of Danish design, seamlessly blending classic purism with contemporary minimalism. Boasting an ultra-slim design, this timepiece is equipped with sapphire crystal dial protection and stainless steel Milanese straps.

BERING’s exquisite watch collections, where elegance meets innovation. In the female watch category, the BR18535-754 from the Ceramic collection boasts an ultra-slim design, seamlessly blending the smooth-flowing surface structure of high-tech ceramic with minimalist aesthetics. This material not only ensures high scratch resistance but is also lightweight, heat-resistant, and anti-allergic, providing a unique “Smooth Touch” for an unmistakably comfortable feel. Moving on to the BR15729-363 in the Ultra Slim Collection, this timepiece reflects Danish design inspiration, marrying classic purism with contemporary minimalism, featuring an Ultra Slim design with sapphire crystal dial protection and stainless steel Milanese straps.

Inspired by Danish design, the BR11938-008DD in the Men’s Classic Collection seamlessly melds modern minimalism with understated elegance, presenting a stylish fusion.

In the Men’s Titanium Collection, the BR15239-797 exemplifies both ultra-lightness and ultra-elegance, underscoring BERING’s dedication to merging sophistication with innovation. Delve into these intricately crafted timepieces that go beyond mere functionality, embodying a flawless fusion of style and substance.

For the discerning gentleman, the BR11938-008DD from the Classic Collection is a stylish fusion of modern minimalism and subtle elegance. Inspired by Danish design, it stands as a unique creation with a weekday display, catering to individual personalities. Meanwhile, the BR15239-797 in the Titanium Collection defines ultra-light and ultra-elegance, showcasing BERING’s commitment to combining sophistication with innovation. Explore these meticulously crafted timepieces that transcend mere functionality, embodying a perfect blend of style and substance.

Holiday Promotion

To celebrate the arrival of BERING in the Philippines, The Watch Store at SM North Edsa is hosting a special promotion from December 1 to 31, 2023. Customers purchasing a BERING watch can spin the Arctic wheel to win exciting prizes, including a Weekender Bag, an Insulated Bottle, and exclusive vouchers for future purchases.

Visit The Watch Store at SM North Edsa to explore the BERING collection, or shop online at Follow The Watch Store on Facebook, Instagram, and TikTok for the latest updates. BERING is also planning to expand its availability nationwide.

The Watch Store is an authorized retailer of BERING Time watches and a retail concept of Wizer Industries, Inc.

DTI Fair Trade Permit No. FTEB-180782 Series of 2023.



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