Palawan ranks fourth among TripAdvisor's top destinations for 2024

OCTOBER 27, 2022

This photo taken on December 12, 2023 shows tourists paddling their kayaks inside the Big Lagoon in El Nido town, Palawan province.
This photo taken on December 12, 2023 shows tourists paddling their kayaks inside the Big Lagoon in El Nido town, Palawan province. (Photo by Ted ALJIBE / AFP)

Asia is poised to dominate the travel scene in 2024, with destinations like Tokyo, Seoul, and Vietnam’s Halong Bay gaining traction. And the Philippines’ Palawan Island got the fourth spot  among TripAdvisor’s top 10 trending destinations for the year.

TripAdvisor’s annual analysis, which sifts through millions of reviews and ratings for hotels and restaurants, highlights the growing allure of Asian destinations. This shift in traveler interest marks a significant departure from previous years when locations like Dubai, Bali, and London led the popularity charts.

Palawan, known for its stunning natural beauty and pristine beaches, has captured the attention of travelers seeking unique and exotic experiences. Its inclusion in the top 10 trending destinations underscores a broader trend towards exploring less-traveled paths.

This photo taken on December 12, 2023 shows tourists paddling their kayaks inside the Big Lagoon in El Nido town, Palawan province. (Photo by Ted ALJIBE / AFP)
This photo taken on December 12, 2023 shows tourists paddling their kayaks inside the Big Lagoon in El Nido town, Palawan province. (Photo by Ted ALJIBE / AFP)

The list, dominated by Asian destinations with eight out of 10 entries, reflects a renewed interest in the continent nearly four years after the pandemic’s travel restrictions. Tokyo leads the pack, buoyed by Japan’s border reopening in October 2022 and a surge in tourism. Despite challenges like the Noto Peninsula earthquake and a fire incident at Haneda airport, Japan remains a strong draw for travelers.

Vietnam makes a notable appearance with two entries – Halong Bay and Sapa – indicating a growing fascination with its natural landscapes and cultural experiences. Seoul’s vibrant cityscape also ranks high, offering a blend of modernity and tradition.

This shift towards Asian destinations, especially the rise of Palawan, marks a new chapter in global travel trends, as adventurers seek out unique and culturally rich experiences post-pandemic.

TripAdvisor’s Top 10 Trending Travel Destinations for 2024:

  1. Tokyo (Japan)
  2. Seoul (South Korea)
  3. Halong Bay (Vietnam)
  4. Palawan Island (Philippines)
  5. Sapa (Vietnam)
  6. Bogotá (Colombia)
  7. Pattaya (Thailand)
  8. Alajuela (Costa Rica)
  9. Phnom Penh (Cambodia)
  10. Kuala Lumpur (Malaysia)
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