Olympic chic: French athletes parade Stéphane Ashpool–designed kit at Paris Fashion Week

OCTOBER 27, 2022

Unveiling of Team France’s 2024 Olympic outfits by Stéphane Ashpool for Le Coq Sportif, at the Maison du Sport Francais, Paris, Jan. 16
Unveiling of Team France’s 2024 Olympic outfits by Stéphane Ashpool for Le Coq Sportif, at the Maison du Sport Francais, Paris, Jan. 16 —REUTERS
Unveiling of Team France’s 2024 Olympic outfits by Stéphane Ashpool for Le Coq Sportif, at the Maison du Sport Francais, Paris,  Jan. 16
Unveiling of Team France’s 2024 Olympic outfits by Stéphane Ashpool for Le Coq Sportif, at the Maison du Sport Francais, Paris, Jan. 16 —REUTERS

A dozen French Olympic athletes took to the catwalk on day one of Paris Fashion Week to parade their Stéphane Ashpool–designed kit for this year’s Olympics.

The kit, unveiled at the headquarters of the French Olympic Committee, included the athletes’ village uniform, featuring a 1990s vibe, as well as the training and competition outfits that will be provided by French brand Le Coq Sportif.

Athletes wear the French team outfits for the Paris 2024 Olympic and Paralympic Games during a media presentation event.
Athletes wear the French team outfits for the Paris 2024 Olympic and Paralympic Games during a media presentation event.

“It was a two-year project,” Ashpool said. “The outfit is a blend of the blue, the white and the red. The athletes told me they wanted to be chic, elegant, bright. The result is these blended colors.”

The Paris Olympics will be held from July 26 to Aug. 11. —Reuters

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