Hermès caught gatekeeping the exclusive Birkin handbag in California, now faces a class-action lawsuit

Fashionistas desperate to get their hands on an exclusive Birkin handbag are suing Hermès in California on the grounds that the company won’t sell them one unless they buy other luxury products first.

A class-action lawsuit argues that would-be customers have to spend tens of thousands of dollars on scarves, shoes, and belts just to be given the opportunity to get their hands on one of the world’s most sought-after purses.

One of the plaintiffs, Tina Cavalleri, says she inquired about buying one of the coveted handbags from the French company in 2022.

She “was told specialty bags are going to ‘clients who have been consistent in supporting our business’,” the lawsuit says.

READ: Passionate politics: Manila Councilor Krys Bacani drives women-empowered change

A class-action lawsuit argues that would-be customers have to spend tens of thousands of dollars on scarves, shoes, and belts just to be given the opportunity to get their hands on one of the world’s most sought-after purses.

Fellow plaintiff Mark Glinoga tried to buy a Birkin bag last year “but was counseled by Defendant’s sales associates to purchase Ancillary Products in order to potentially obtain a Birkin Handbag.”

The extremely limited-edition handmade leather purse, inspired by the late Franco-British actress Jane Birkin, has become synonymous with luxury and exclusivity, with a price that ranges from $10,000 to over $1 million.

READ: Fashion designer Dries Van Noten is set to take his final bow

Beloved by celebrities including Khloe Kardashian, Jennifer Lopez, and Victoria Beckham, the bags are not on display and cannot be ordered online.

“Most consumers will never be shown a Birkin handbag at (an) Hermès retail store. Typically, only those consumers who are deemed worthy of purchasing a Birkin handbag will be shown a Birkin handbag (in a private room),” the lawsuit says.

“The chosen consumer will be given the opportunity to purchase the specific Birkin handbag which they are shown.

“There is no way to order a bag in the style, size, color, leather, and hardware that a consumer wants.”

The lawsuit, which invites others to join, alleges this practice runs foul of antitrust laws because it artificially inflates the effective cost of a product.

The suit, which seeks unspecified damages, says sales associates receive no commission on a Birkin bag but score three percent on the sale of other Hermès items.

“They are instructed by Defendants to use Birkin handbags as a way to coerce consumers to purchase ancillary products,” the suit says.

The lawsuit, which invites others to join, alleges this practice runs foul of antitrust laws because it artificially inflates the effective cost of a product.