The Reinvention of Eric Cruz in adobo Main Course | Inquirer Lifestyle

The Reinvention of Eric Cruz in adobo Main Course

MANILA, Philippines –  adobo magazine and Mind Museum present Reinvention: Adapt or Die, a workshop by Eric Cruz for this year’s adobo Main Course. Eric Cruz is a Creative Director, Designer, Director, Educator and “Trans National” who calls home wherever his foot happens to be. He recently joined Leo Burnett Malaysia as Executive Creative Director.

adobo Main Course is an annual series of talks aimed to inspire and impart knowledge to advertising, marketing, media, and design communities.

Scheduled on September 28, 8 a.m.- 5 p.m. at the Mind Museum Special Exhibition Hall, Reinvention: Adapt or Die will chronicle Leo Burnett Malaysia executive creative director Eric Cruz’s personal journey of creation and destruction throughout his career and expose participants into Cruz’s approach to creativity without borders, a workshop that combines theory and practice.

To register, visit and download the official registration form. For inquiries on the event, you may let us know of your concerns through this link:

About the Speaker

Eric Cruz has made a career out of reinvention. Growing up at pioneering creative hot shops and cutting edge digital agencies, the globally recognized creative talent has gone from designing websites, packaging and identity systems to creating new ways for consumer engagement.

Fusing art, design, moving images and digital narratives, he has led brands such as Nike, Google, Honda and Aiwa in pushing new frontiers in media hybrids.

At Wieden+Kennedy Tokyo, Cruz co-founded W+K Tokyo Lab, an experimental music label and creative think-tank that helped reinvent the music industry while providing brands with compelling content in the form of live events to online experiences.

Cruz’s career has taken him from Imaginary Forces LA to W+K Portland,Tokyo and London, Razorfish London and most recently to Leo Burnett Malaysia as executive creative director, where he is again ready for another round of reinvention.

adobo Main Course includes buffet meals, snack and one entrance ticket to The  Mind Museum. A 5+1 promo is offered, for every 5 registrants from the same company or organization, you get 1 seat FREE. You may also avail of the 10% early bird discount if you register and pay on or before September 17.

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