In fashion and in pizza, thin is in. That was the general feeling one got at the recent launch of Greenwich Pizza Thins.

The venue that evening was packed with lifestyle media as well as some of the brand’s endorsers: Solenn Heussaff, Kelly Misa and Mika Lagdameo—beauties all. Lead endorser and actor John Lloyd Cruz  was also there to introduce the brand’s newest item and the three “friends”—Andi Manzano, Gino Quillamor and Marco Lobregat—whom we will be seeing a lot of in the next few weeks.

We were given the chance to sample the Pizza Thins and liked the ones we tried. Despite being rolled extra thin, the crust did not sag from the weight of the toppings or turn soggy because of too much oil.

Several hours after they were first served, the crust was still thin, firm and flat. Alone, it was tasty and not at all like the cardboard some pizzas get compared to after a few hours.

“We are constantly on the lookout on how we can satisfy the cravings of our customers,” said Cel Javelosa, assistant brand manager for pizza.

“The new Greenwich Pizza Thins is our answer to the requests of food enthusiasts who want to savor our rich pizza toppings in a whole new way,” she added.

Several “sense-heightening” activities were also prepared that evening. There was a mini photo booth where we donned clownish wigs and cartoon bows (sight and touch), a choice between two room fragrances (smell), and even several staff who wheedled and cajoled guests into “liking” the Greenwich Facebook page (hearing).

Good variant

The proof of the pudding, or in this case, the pizza, was in the eating. The new Pizza Thins comes in four variants: Signature Special, Hawaiian, Pepperoni and All Meat.

I’m not a fan of pineapple as a pizza topping, but this Hawaiian variant actually worked. The combination of sweet pineapple went well with the savory toppings and the lightly flavored crust. Each order of Greenwich Pizza Thins has premium toppings and three types of cheeses on a crispier and tastier crust.

Greenwich PR and corporate affairs manager Cookie Cabrera said that new endorsers Quillamor and Manzano were chosen because of their youth and the brand’s strong relationship

with radio.

“Through the years, Greenwich has developed a partnership with the different radio disc jockeys. We often get them to host our media events because they quickly establish a rapport with the audience,” she said.

Quillamor, who used to be just a voice on radio, has received a fair share of attention the past few months. Aside from his Greenwich endorsement, he is also an image model for Svenson hair center and Axe deo-cologne.

A double-sized order of Greenwich Pizza Thins is priced at P189. All four variants are now available at Greenwich stores nationwide.