Chanel unveils a new anti-aging skincare product. It is said to anticipate the evolution of science and society, while understanding women’s expectations and embracing universality to attain singularity.

For this French luxury house, whose founder played a role in emancipating women, it is more essential than ever to free women from the dictates of their biological clock and turn time into an ally, even an asset. What if time could create each woman’s truth? The truth inside each woman, which she can learn to reveal as long as she does not fight or hide it.

Le Lift cream is meant to resonate with all women and meet their needs.