With over 5,500 square meters, 300 brands and 25,000 pairs at any given time, the newly launched Shoe Department on the fourth level of SM Store Makati may be said to have the largest shoe selection in Metro Manila.

 

SM started out as a shoe store in 1958, and while it has grown into the country’s biggest department store, it hasn’t abandoned its roots.

 

The new Shoe Department is the initial phase of SM Makati’s redevelopment.

 

The Shoe Department is designed by the New York retail design firm Point Design.

 

To improve visibility and connectivity throughout the floor, the east wing is devoted to ladies shoes and bags, while the west wing carries men’s and children’s shoes and luggage. Each category is distinguished by design cues such as lighting, color, materials and fixtures that relate to the product offering.

 

For the ladies shoes division, the principle is “more is more,” to emphasize the large size of the store and the large amount of merchandise.

 

Instead of partitions, it was visually organized by defining the selling pads through flooring materials and special merchandising fixtures. A curtain of silver beads and glass balls further define and highlight the round central pads.

 

In the men’s shoes area, the visual organization came in the form of see-through vertical cases and stronger color contrasts, while bright colors against white finishes in the children’s shoes section create a fun place for kids.

 

The new SM Makati Shoe Store enhances the customer experience with more sophisticated materials, colors and fixtures, as well as a more dramatic lighting to make the merchandise and the store more attractive.

 

While the store has the well-loved brands like the iconic Parisian shoes, it also carries new global brands like Badgely Mischka, Lamb, Marie Claire and Bugatchi.

 

The Shoe Department is on the fourth level of SM Store Makati.

 

All that shoe biz

 

Did you know that…

 

• The new shoe department has 5,500 square meters, 300 brands and 25,000 pairs of shoes?

 

• There are 39 new global brands for ladies at the SM Shoe Department like Badgely Mischka, Lamb, Via Uno, Joe’s Jean’s Nina, Adrianna Papell and Marie Claire?

 

• Lamb is a flirty rocker label representing Gwen Stefani’s style, music and personality?

  

 

• Mark Badgley and James Mischka of Badgely Mischka have been named by Vogue as among America’s Top 10 designers? They are also darlings of the Hollywood scene.

 

• Chinese Laundry, Mel, Dolce Vita, Matthews, CMG, Stacatto, Naturezza are other global brands for ladies that can be found at SM?

 

• For flipflop and casual shoe lovers, Havaianas, Ipanema and Crocs can also be found there alongside local brands like Beachwalk?

 

• Leonardo DiCaprio wore Bugatchi shoes in “The Great Gatsby”?

 

• Umbro, the original Manchester-based football brand that invented sportswear, blends performance and style with its shoes?

 

• Sneakers were first made in the US in 1916 and called Keds?

 

• The biggest shoe size available in Parisian Plus is 43?

 

• Black is the most saleable shoe color?

 

• Heels or flats?  Flats seem more fun, outselling heels.

 

• Highest heel in the store?  About 4 inches

 

More fun facts

 

• Shoe shopping should be made in the afternoon, as our feet swell during the latter hours of the day.

 

• The average person takes about 7,500 steps a day.

 

• The average woman owns more than 25 pairs of shoes, buys four pairs of shoes a year.

 

Fairy tales often use shoes as a symbol to escape from a boring life. Think Cinderella.