On March 8, all IHOP restaurants in the Philippines will once again join locations throughout the United States, Canada, Puerto Rico, Guam, and Mexico in celebrating a unique and beloved IHOP restaurant tradition: National Pancake Day.

From 7AM to 10PM on Tuesday, March 8, 2016, all 6 IHOP locations will be offering guests the opportunity to enjoy unlimited servings of their world famous buttermilk pancakes for only P250 to enjoy in the restaurant. P200 out of the P250 will once again be donated to the Kythe Foundation, an organization that provides children with cancer and chronic illnesses the chance to learn, play, and grow while in treatment and even if they’re in the hospital.

National Pancake Day began in the United States in 1995 and in the past decade has raised USD20 million for children’s health charities in the local communities. Last year, for the first time ever, IHOP Philippines joined the celebration, raising P400,000.00 for the Kythe Foundation.

“When we launched the National Pancake Day promotion 11 years ago, we had no idea that it would become so successful and so warmly embraced by our franchise partners, our team members and our guests,” said Daniel del Omo, President of International Dine Equity, Inc., the parent company of IHOP restaurants. “It is especially gratifying to see it become a tradition in the Philippines, knowing that our guests are enjoying our pancakes while raising money that will make a positive impact in the lives of children throughout the country. We’re grateful to Global Restaurants for embracing this wonderful IHOP tradition.”

“Last year marked a milestone for IHOP Philippines during our first ever National Pancake Day where we were able to raise, with the public’s generous and kind hearted support, a total of P400,000.00 for the Kythe Foundation. This year, we are once again elated to take part in IHOP’s arguably most popular and clearly most impactful tradition,” said Archie Rodriguez, CEO of Global Restaurants Concept Inc., IHOP restaurant franchisee in the Philippines. “With every single IHOP restaurant in the Philippines participating in our second National Pancake Day, we are looking to raise a total of P600,000.00 this year for the Kythe Foundation to aid, in our own small way, in improving the quality of life and alleviating the condition of our children battling pediatric cancer.”

For more information on IHOP and the National Pancake Day, follow their Facebook page via IHOP Philippines and Instagram and Twitter accounts through @ihop_ph. IHOP is located at Bonifacio Global City, UP Town Center, Araneta Center, SM Mall of Asia, Filinvest City in Alabang, and Century City Mall in Kalayaan Avenue, Makati. advt.