In 1995, Rustan’s Department Store introduced its Frequent Shoppers Program (FSP), the first retail loyalty card program in the Philippines. Since then, the FSP has become the gold standard for loyalty programs in the country.

Now, Rustan’s is raising the bar with a refreshed FSP Premium Program that offers new and exciting benefits and perks.

The Rustan’s FSP Premium Program features wider acceptance across the Rustan’s Group of Companies, more chances to earn points and rewards in partner establishments, and even offers borderless rewards through its international retail partners.

Aside from its new premium program, Rustan’s will launch its mobile app, which enables a more seamless shopping experience, convenience and value-added perks and services.

The refreshed FSP Premium Program allows customers to earn points not only at Rustan’s Department Store, but also at Rustan’s Supermarket and Marketplace, Adora, Debenhams, and SSI brands inside the department store. Members are also entitled to perks and privileges at TWG, Salad Stop, and Sta. Elena Golf and Country Estate.

Joining this lineup are Smart Infinity, CATS Motors Philippines (the exclusive dealer of Mercedes Benz in the country), Discovery Leisure Company, Txanton and Adventure International Tours (operator of Crystal Cruises).

Customers can enjoy special discounts even when they shop abroad, in partner establishments such as Tang’s in Singapore and the Central Retail Group in Thailand.

The FSP mobile app can be downloaded for free by all FSP members and Rustan’s customers at the Apple Store and Play Store. Its innovative features include scan and earn, in which customers earn points by scanning featured merchandise in-store; a check-in feature which gives customers points simply by checking into their favorite Rustan’s store; wish lists that allow customers to organize their shopping lists by scanning items in-store and sharing these through e-mail or social media; and integration with social media to enable customers to earn points from sharing merchandise picks and other posts that relate to Rustan’s department store.

For details, visit www.rustans.com.ph. Visit Rustan’s Makati, Shangri-La, Gateway, Alabang and Cebu.