Louis Vuitton revealed their newest collab with streetwear favorite Supreme at Paris Men’s Fashion Week. It’s an unusual combo, but here’s why it works.

The collection includes functional leather bags and shirts that mix LV’s iconic decals with Supreme’s logo. We also spotted bandanas, sunglasses, and sneakers.

https://www.instagram.com/p/BPcteOSAu-m/

First look, @trvisXX wearing the Supreme New York x @LouisVuitton Box Logo tee.
Photo: @EasyOtabor pic.twitter.com/rel8hJoGUb

— HYPEBEAST (@HYPEBEAST) January 19, 2017

https://www.instagram.com/p/BPc66nQB6Lb/

https://www.instagram.com/p/BPcNEd7Bc30/

As soon as it was out, personalities like Bryanboy and Travis Scott couldn’t get enough of it.

https://www.instagram.com/p/BPctEALDJM-/?taken-by=bryanboycom

https://www.instagram.com/p/BPdBVhXBmZe/?taken-by=travisscott

This collab may be part of Louis Vuitton’s efforts to make the brand more visible to millennials. Last time, they got Jaden Smith to front their women’s campaign and even a videogame character for their “Series 4” campaign.

If you want to get your hands on this collection for every man in your life, or for yourself, it’ll roll out on July 17 at LV stores and pop-up shops worldwide.

[GQ]

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