Kat Von D, the woman behind cult favorite makeup items under her eponymous brand, slammed a UK drugstore label for copying one of her products. She called out Makeup Revolution for creating a dupe for her Shade + Light Eye Contour Palette.

https://www.instagram.com/p/BR2RhFTAgqG/?taken-by=thekatvond

Makeup Revolution’s Ultra Eye Contour Light and Shade Palette is similar in name, layout, and color story to Kat Von D’s Shade + Light Eye Contour Palette. Makeup Revolution’s dupe costs $15, while Kat Von D’s palette commands $48.

Dupes aren’t new to the makeup industry. There are playlists on playlists on YouTube about them. Makeup Revolution isn’t the only company that creates more affordable versions of high-end products. So what is Kat Von D’s problem?

Since posting on Instagram, the tattoo artist-slash-makeup guru has been called out for her actions.

In an article on Cosmopolitan UK, Makeup Revolution previously addressed the copying issue, saying it is inevitable, citing the trickle-down effect in fashion. “High street fashion stores will soon be filled with inspiration from LFW for instance and are constantly looking for inspiration from the catwalk.” The drugstore brand often comes out with releases that have been deemed similar to Charlotte Tilbury and Kylie Cosmetics.

What do you think? Is Kat Von D correct in calling out Makeup Revolution in an informal, social media setting? Or is she just shortsighted about the makeup industry?

[Allure]

Photo courtesy of Kat Von D’s Instagram account 

Follow Preen on Facebook, Instagram, Twitter, Snapchat, and Viber