“Para mangtakam ng friends, bwahaha!”—Sol Villamayor, founder, Digital Traincase

“I’ve always been a food lover and I used to take pics of my food before I started Instagramming. However, I posted them on Facebook or kept them in my hard drive as a reminder of that delicious meal. Instagram is now sort of like an extension of that desire to document. But this time, I have the pleasure of sharing my food finds with my fellow food-loving friends. After all, what’s the point of experiencing an amazingly delicious meal if you can’t share it with someone, right?”—Marco, DJ

“To promote good dishes, new places and to tell stories without saying a word.”—Jon Herrera, entrepinoy

“I take photos of what I eat to share my experience, share what food I’m passionate about, what I like to eat (hello Swedish meatballs). And sometimes to document a dish that we want to copy and make at home.”—Jolo Santos, UX designer

“I might as well take a picture of what’s making me fat.”—Jill Lejano, photographer/businesswoman

“It’s fun to share the good experiences with my friends even through a photo. Plus I like the feeling that you sort of provide information on which resto or food they should try.”—Ley Laksamana, PR and marketing manager, Perk Comm

“It’s all about sharing good vibes! Who doesn’t love food? A great food shot elicits instant reaction from your friends, di ba?”—Chris Martinez, screenwriter/director

“Maybe because I go by the adage ‘you are what you eat’? And partly to archive the whole experience via a snapshot. It’s just like taking photos of landmarks while traveling—it’s a badge, it’s a memoir, it’s a testament of that whole experience. And lastly, siguro it’s because we know how to appreciate.”—Son Dalupang, editorial production assistant, Inquirer

“1. To show friends that we’re having a fantastic meal. 2. To share that we discovered something delicious. 3. Because I was amazed by the food presentation.”—Coco Pablo, creative director, Dashfires

“For me, pictures help you document and prove something. In terms of food, it’s a proof to others and a visual reminder for me that I ate something good, something unique or something out of this world. But my main objective is not to prove something. It’s to entice people. As a photographer, if I was able to entice and make people salivate over what I took, then I guess I did my job in inviting them to join me at the dinner table.”—Giff Ricarte, system analyst

“Eating is the easiest way to have fun, and good food lifts my mood. Sharing food finds, recipes, tips, restaurant recommendations online makes me feel like I’m part of a global foodie community.”—Irene C.  Perez, editorial production assistant, Inquirer

“Selfies, outfits, food, pets—aren’t they embedded in the instagram magna carta? Lol. Anyway, it’s a rich content source. You get at least three chances a day to have something to upload. Angle of subject to cell phone is so ergonomic while seated in front of food.”—Marlon Rivera, president, Publicis; director, fashion designer