Byline: Mitch Felipe Mendoza

Mitch Felipe Mendoza’s lifelong commitment to health and fitness was born from deeply personal struggles that taught her the importance of balance and sustainability. From a young age, she wrestled with how to live a healthy life without falling into the trap of extremes—whether it was through strict dieting, intense exercise, or unrealistic expectations. Like many others navigating the pressures of modern life, she experienced the toll that overexertion and perfectionism can take on both physical and mental well-being. These early challenges became turning points, shaping her belief that true wellness is not about rigid control or dramatic transformations, but about moderation, consistency, and self-awareness. This journey of transformation now fuels her passion for guiding others who face similar obstacles, offering practical, personalized lifestyle management rooted in science and experience.

With over 25 years in the health and fitness industry, Mitch is a licensed physical therapist, lifestyle and fitness coach, and passionate wellness advocate. She holds a degree in Physical Therapy from De La Salle University and a Master’s degree in Psychology from Ateneo de Manila University, equipping her with both clinical and psychological expertise. Her unique background allows her to approach wellness with a deep understanding of both the body and mind. Mitch is certified by the American Council on Exercise (ACE) in personal training, health coaching, and group exercise, and she is also a Ph360 personalized health coach.

Currently, she works primarily with midlife clients, helping them navigate hormonal changes, weight issues, and other health concerns through personalized programs that include movement, sustainable nutrition, and behavior-based strategies. Her minimalist, behavior-driven approach focuses on building habits that are achievable and lasting. Rather than pushing extremes, she encourages balance and steady progress, allowing clients to create positive, lifelong changes. She continues to inspire through her online classes, “Work Out With Mitch,” and teaches indoor cycling at Electric Studio.

Throughout her career, Mitch has been recognized as a pioneer in the Philippine fitness scene. She launched the country’s first integrated weight management program at Fitness First Philippines, combining fitness, nutrition, and behavioral coaching. As a certified STOTT Pilates instructor, she spent over a decade at B+B Pilates Studio, working with people of all fitness levels. She also introduced Piloxing to the Philippines and holds various certifications in yoga, PiYo, Schwinn cycling, Zumba, Aqua Zumba, and multiple Les Mills programs.

Mitch’s expertise also extends into corporate wellness and community health. She has collaborated with major organizations, including United Laboratories, to design and implement meaningful programs—from workplace wellness coaching and weight management to community initiatives like the Age Well program for older adults. She also co-authored a clinical trial on weight loss in partnership with Unilab, further contributing to evidence-based approaches in health and wellness.

Mitch has established herself as a trusted voice in health and wellness media. She has been writing professionally since 2005 and became a regular contributor to the Philippine Daily Inquirer in 2007. She also served as weight loss columnist for Women’s Health Philippines and as fitness director and columnist for Total Woman Magazine. Her articles and wellness insights have also appeared in Sun Life’s Go Well and The Bullrunner.

Her work and influence have been recognized in some media features. In 2012, Women’s Health Philippines named her one of the country’s top fitness professionals, and in 2022, she was featured again by Tatler Philippines for her contributions to the industry. She has also appeared on television programs as a resource speaker on fitness, health, and wellness trends.

Committed to lifelong learning, she is currently deepening her knowledge in hormone health and weight management, always focused on helping others live healthier, more balanced lives.