We don’t recall exactly when Filipino women started professing that “kilay is life,” but we can tell you exactly when this fixation for well-groomed, perfectly arched brows could actually be meaningful for another person’s life.
In 1976, sisters Jean and Jane Ford Danielson started a cosmetics business featuring “fake-its,” or products aimed to solve the common beauty woes of women. The boutique, originally called The Face Place, morphed 30 years later into Benefit Cosmetics, a brand known for its cheeky statements, pretty packaging, and products that have become must-haves in every woman’s vanity kit.
The latest in global fashion, beauty, and culture through a contemporary Filipino perspective.
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