Whether you switch on your TV or your radio, you can’t escape the way Koreans are Koreanizing the world. Koreanovelas are now a mainstay on Philippine television. And who hasn’t heard “Gangnam Style” of Korean pop musician Psy? K-Pop is practically coming out of our ears, and has become as omnipresent as that most international of Korean brands—Samsung.
From K-pop to kimchi, anything Korean is definitely hot right now. This is why it’s not surprising that the number of Korean restaurants has started to grow all over the country. While it usually caters to Korean expats who’ve already made the Philippines their home, Filipino foodies who have already developed a taste for Korean dishes have also been frequenting such places to get their fix of kimchi, bibimbap, and so many mouthwatering Korean specialties.
Kins Wu knows what she’s looking for as she sifts through hair color samples at a Manila branch of a Korean salon.
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