Quantcast
Latest Stories

Fun, trendy, edgy–it’s ‘Zara’s little sister’

Bershka, a Spanish clothing brand, pushes the spirit of young adventure

By

PAIR a red tank top with ethnic-print cropped jacket. Add bead necklace to complete the look.

You know it’s hipster fashion when a summer collection is themed “Yolo.”

Yolo stands for “you only live once,” a shoutout among the young that encourages fun and adventure. Bershka, a Spanish clothing brand, pushes the same attitude: to have fun as one dresses up for adventure. It recently opened its first branch in Manila on the ground floor of Glorietta 2 mall in Makati.

Begoña Muñoz-Barcia, Bershka’s Spanish communications manager, was recently in Manila to introduce the brand. She said Bershka is popular in Spain among high-school and college students, as well as yuppies. It has also gained a following in the US and Europe, and in the Middle East, Hong Kong, South Korea, Singapore and Thailand in Asia.

It was Stores Specialists, Inc. that made Bershka available in the Philippines. The brand belongs to the Inditex fashion house, which also distributes Zara and Massimo Dutti. It has over 700 branches around the world.

CAMO jacket with neon piping formen

Bershka might just be called Zara’s little sister, since the line has more trendy and wearable pieces. Brand manager Dewi Valientes explained during the launch how the store is divided into sections.

One side is dedicated to basic pieces in white, champagne and pastels. There are chiffon shirts, skinny pants and structured jackets which may be layered for work and “smart-casual” events.

Mixing and matching

In the center of the store are edgier items—racks with neon bustiers, body-hugging dresses, sundresses with floral appliqués, sporty pants and jackets, and pieces with camo and ethnic  prints for mixing and matching.

UNICORN shirt, studded gradient denim shorts, skinny yellow belt

The shoe wall features pumps in basic black and brown, cobalt-blue, red, and even more neon. There are also flats in the form of smoking slippers studded with skull beads, and sandals. For bag lovers, there are envelope clutches in transparent neon plastic, statement canvas bags and luggage in faux leather.

Other accessories are tie-die scarves, crochet earrings, leather cuffs, bead necklaces in gold and silver chains.

OVERSIZED envelope bag makes a statement.

For kids, BSK (the equivalent of TRF for Zara) has summer-friendly clothes in salmon, tangerine, vanilla. The men’s line has pants and shirts.

We also love the vintage shirts featuring “The Simpsons” characters Itchy and Strachy, and Krusty the Clown. Sizes come in small to large, both for men and women.

According to Barcia, “Bershka would fit well in the Philippines because the items are fit for the tropical weather.”

You only live once, indeed, so better dress up for it.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Bershka , Clothing , fashion , Lifestyle



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement

News

  • Hold departure order out vs Corona, Singson
  • Malaysia to release MH370 report–PM
  • Man found dead in Quezon City, alleged victim of summary execution–report
  • Aquino to lead Air Force turnover rites
  • Security in place for Obama as police hope for ‘peaceful’ visit
  • Sports

  • Sharapova advances to Stuttgart quarterfinals
  • Galedo caps ride of redemption
  • Beermen, Express dispute second semis slot today
  • Lady Agilas upset Lady Bulldogs in four sets
  • NLEX roars to 7th D-League win
  • Lifestyle

  • ‘Recovered’ Banksy works on display ahead of sale
  • Marinduque: Visiting the ‘palm of the ocean’
  • First at Vatican in 60 years
  • How Jing Monis Salon gave Krissy the pixie
  • Want to be a supermodel? Work on your inner beauty, says Joey Espino
  • Entertainment

  • Paul McCartney to play at Candlestick concert
  • Kristoffer Martin: from thug to gay teen
  • Has Ai Ai fallen deeply with ‘sireno?’
  • California court won’t review Jackson doctor case
  • Cris Villonco on play adapted from different medium
  • Business

  • PAL hailed for ban on shark fin cargo
  • BSP to change tint of P100 bill
  • Nielsen sees car buying boom in the Philippines
  • How author of best-seller exposed ‘one percent’ economic elite
  • Bangko Sentral readies new bank lending rules
  • Technology

  • Cloud strength helps Microsoft earnings top Street
  • Vatican announces hashtag for April 27 canonizations
  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • Opinion

  • Editorial Cartoon, April 25, 2014
  • No deal, Janet
  • Like making Al Capone a witness vs his gang
  • MERS-CoV and mothers
  • A graduation story
  • Global Nation

  • Only 4 Etihad passengers not accounted for
  • Abandoned in Malta,15 PH seamen return
  • Senator hopes PH will also get same vow
  • HK victims to get P115M; traders raised money
  • Afghan hospital guard kills 3 US doctors, including Fil-Am pediatrician
    Marketplace