Quantcast
Latest Stories

Why I’m an instant fan of this new 15-hour primer

By

CREASELESS Cream eye shadow in Always a Bridesmaid, Benetint, and Pore
minimizer

When one claims to be an “instant fan” of a particular makeup product, it may be prudent to take heed.

It’s quick to gauge if a makeup product delivers as it promises, unlike skincare which may take weeks to see quantifiable results if, indeed, it can zap wrinkles on your face.

It took this writer one try of the soon-to-be-released Benefit Stay Flawless 15-hour Primer to become just that: an instant fan. And just to be clear, with the number of products that fall on my lap every day to test and try, I’m not easily swayed by fancy, too-good-to-be-true names and promises on labels. In fact, precisely because of the amount of information I have on my hands, I’m very likely more cynical than the next consumer.

And so it was with some amount of skepticism that, one afternoon, I unwrapped the above-mentioned primer stick from its silver-and-white box, one side of which bore a list of its promises according to consumer tests: “94 percent said it helps foundation last longer; 97 percent saw an improvement in the look of skin/complexion.”

I don’t ask for much. In this humidity, I just need something that won’t make me look like I slathered butter on my face before leaving the house.

ULTRA Plush Lip Gloss in seven shades

Correct application

It takes a little practice to use the primer correctly. My first try was a near failure: I took my sweet time to apply the foundation after swiping the primer on my face that the latter had quickly dried; applying the liquid makeup over it became impossible. (Mental note: Read the label.)

I washed my face and tried a second time, with better success. (I learned it was better to do the face in sections.) After an entire day of doing my usual routine, my makeup was still intact at day’s end, with no powder retouching in between. I had stumbled on a good thing!

I’ve been a longtime fan of the Benetint, that iconic cheek and lip stain that was famously created by the Benefit founders as a nipple tint for an exotic dancer. But admittedly, I had only just rediscovered the brand when it opened its first store in the country in December 2011.

Since then, I have used the Porefessional, that pore-minimizing balm that’s like magic to us who are immensely insecure of the massive craters on our face otherwise known as pores. (On a Benefit makeup artist’s tip, I now also use it as a discreet oil blotter—just whip out the tube; no more piling on the face powder throughout the day!)

And Benefit, indeed, is about quick fixes. If you need instant satisfaction, this is the go-to makeup brand. “Unlike other brands, we’re not as big on color,” says Aubrey Bautista, the brand manager whose title on her card is “chief fun officer.”

The San Francisco, California-founded company’s mantra is that makeup shouldn’t be too serious. The spirit is fun and girly—it’s not unusual to find the shop staff and makeup artists in costume on random days.

Daily solutions

“As you can see, we’re about daily solutions to your makeup issues,” Bautista adds. Apart from Benetint and Porefessional, Benefit’s top sellers include They’re Real! Mascara, Hello Flawless Oxygen Wow liquid foundation and Boing! Industrial-strength Concealer.

I can also swear by Posie Tint and Cha Cha Tint as great alternatives to Benetint; the colors don’t budge and stay on your skin all day. The Cha Cha Tint is particularly flattering on morena skin tones.

THEY’RE Real! mascara

Benefit believes the Stay Flawless 15-hour Primer and Gimme Brow, to be rolled out on Aug. 15, will soon be joining its top sellers. Gimme Brow is a brow fiber gel that makes brows “magically appear.”

Benefit Cosmetics, now owned by the conglomerate LVMH, is also relaunching its Color By Benefit, a line of lipglosses (Ultra Plush) and eye shadows (Creaseless Cream and Longwear Powder), as well as a selection of trial-size sets and gift sets.

This week, the brand unveils its fourth boutique at SM Mall of Asia, and another one in TriNoma in August. The MOA boutique will be the biggest in the country, and will offer its full waxing service.

Benefit’s Brow Bar is popular among male and female consumers. The service is offered in its boutiques at Greenbelt 5, Rustan’s Shangri-La Mall and Rustan’s Grand Mall in Makati City.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Benefit Stay Flawless , Benetint , Fashion & Beauty , Porefessional , Skincare



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. Are your favorite malls open this Holy Week break?
  2. Levine designs womenswear with help from fiancee
  3. ‘Labahita a la bacalao’
  4. This is not just a farm
  5. Gabriel Garcia Marquez, Nobel laureate, dies at 87
  6. Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  7. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  8. Moist, extra-tender blueberry muffins
  9. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  10. Ford Mustang turns 50 atop Empire State Building
  1. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  2. Are your favorite malls open this Holy Week break?
  3. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  4. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  5. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  6. ‘Labahita a la bacalao’
  7. Boots Anson-Roa to wed in Eddie Baddeo
  8. Prince William fuels speculation of second royal baby
  9. Marcos grandson to wed beautiful Rocha scion
  10. This is not just a farm
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?

News

  • Tanchanco, former NFA head; 83
  • Pope seeks to bring faith to ‘ends of the Earth’
  • Meteor shower to light up PH skies
  • Positive in UAE, returning Filipino nurse tests negative
  • Senator Pimentel backs German think tank’s stand vs dynasties
  • Sports

  • Pacquiao top Mayweather contender
  • Rain or Shine, Ginebra clash for No. 6 spot
  • Ateneo eyes quarterfinal spot vs Benilde
  • Style contrast marks OneFC ‘Rise of Heroes’
  • ‘Pacquiao a great ambassador for basketball’
  • Lifestyle

  • Noli Yamsuan, Cardinal Sin’s ‘official’ photographer: ‘I could smell the aftershave lotion of the Pope’
  • Simplifying and lightening life
  • Where to go for Easter night-out
  • Joe de Venecia visits the Queen Mother of Cambodia
  • Fashionistas flock to designer’s wedding
  • Entertainment

  • Why ‘Noah’ can’t dock his ark at Philippine theaters
  • Acclaimed artist goes wild while on holiday
  • Believing in this mermaid
  • Missing Xian
  • Awarded TV couple brings Jesus’ life to the big screen
  • Business

  • Top-selling insurance agent opens her dream café
  • Connecting and transacting with one another
  • Building wealth for health
  • Why Mandaue Foam buys, rather than rents, space
  • A workplace of new possibilities
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Epiphany
  • Unpaid creditor vs distressed debtor
  • Moving on
  • From culinary desert to paradise
  • Response to China: ‘Usjaphil’
  • Global Nation

  • Asia seeks Obama’s assurance in territorial spats
  • Cesar Chavez movie sparks memories of Fil-Am labor leaders
  • Filipinos in US poised for success
  • Visas for priests and other faith leaders
  • DOH to continue tracking co-passengers of OFW infected with MERS virus
    Marketplace