Sarah Jessica Parker and SM Store: A perfect match


“I LOVE shoes. They’re little sculptures you could wear,” says Hollywood style icon Sarah Jessica Parker, the new face of the SM Store’s  Love to Shop campaign.

As Carrie Bradshaw in the HBO series “Sex and the City,” SJP made women look at shoes in a whole new way. Her collaboration with SM’s Love to Shop campaign is a perfect match as it brings together SJP’s impeccable shoe style, and SM, the Philippine retail trend-setter that started out as a shoe store. If there’s one thing SJP and SM store have in common, it is their love for shoes.

The new collection of shoes at SM Ladies Shoes department has an architectural edge as seen in the sculptured wedges and platform sandals. There are also classic peep-toe styles, sling-backs, elegant pumps and sexy stilettos.

The collection is available at the Ladies Shoes department of SM Stores.  Styles may vary per branch.

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