Quantcast
Latest Stories

Transparent binder in lipstick

By

AVON’S new Ultra Color lipstick tubes contain windows for you to see the shade right away.

Lisa Lamberty is a name you should familiarize yourself with. She is responsible for formulating that tube of Avon lipstick, with other Avon breakthrough products.

Lamberty, Avon’s executive director of color cosmetics research and development, sat down with Lifestyle to show off the latest makeup collection.

Her job entails more than creating color and pigment for Avon in their research lab in Suffern, New York. She also  tweaks formulae and pigments to address issues such as wear, color payoff and skin adaptability.

The new Avon makeup line uses the True Color technology, which promises  “what you see is what you get.”

In line with this technology, Lamberty also demonstrates a new binder Avon has developed for the line. Binders  make your makeup adhere to your skin.

The original binders were made of  opaque powder, which offered longevity, but the opacity would sometimes turn chalky, with different shades yielding different results when used by women of varying ethnic backgrounds.

Universally flattering

Lamberty and her team  came up with a binder that is transparent. This transparency allows each shade to register accurately on your skin as it does on the tube or pan.

“The transparent base system allows our products to be used by a diverse consumer,” says Lamberty. No more grouping shades according to ethnicity; now all shades are truly universally flattering.

The collection consists of six shades of the True Color Eyeshadow Quad, five shades of Ultra Glazewear Lip Gloss and 13 shades of the Ultra Color Lipstick.

Not only have the formulae been reformulated for intense pigmentation and long wear, the packaging has been adjusted to make women’s lives more convenient, too.

The Ultra Color lipstick tubes now have “windows,” where the top of the tube features a clear panel, allowing you to see instantly the lipstick shade.

For women who’ve always wanted to learn how to create gradient eyes or smoky lids, the eyeshadow quads have numbers etched on each shade—a foolproof step-by-step cheat sheet that tells you the order of eyeshadow application.

To locate an Avon representative, visit www.avon.com.ph. Join the Avon Philippines community: Visit their Facebook page at http://www.facebook.com/AvonPhilippines or follow them on Twitter @AvonPh.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Avon , beauty , cosmetics , Lifestyle , lipstick , Lisa Lamberty



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. Are your favorite malls open this Holy Week break?
  2. ‘Labahita a la bacalao’
  3. This is not just a farm
  4. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  5. Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  6. Are your favorite malls open this Holy Week?
  7. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  8. 12 other things you can do at Pico de Loro Cove
  9. Moist, extra-tender blueberry muffins
  10. The truffled mac ‘n’ cheese, eggs benedict, chicken leg confit are excellent
  1. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  2. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  3. Marcos grandson to wed beautiful Rocha scion
  4. France makes work beyond 6 p.m. illegal
  5. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  6. South Koreans crave Asia’s smelliest fish
  7. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  8. Ever heard of HydroBob?
  9. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  10. Boots Anson-Roa to wed in Eddie Baddeo
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Ex-Givenchy model fights for ‘Yolanda’ survivors

News

  • Nebraska toddler gets stuck inside claw machine
  • Philippine eagle rescued by Army turned over to DENR
  • Gunmen attack Iraq military base, kill 10 soldiers
  • South Korea president shouted down by distraught parents
  • Classmates celebrating 60th birthday among missing in ferry sinking
  • Sports

  • Nadal passes clay landmark with 300th victory
  • Wawrinka waltzes through with Monte Carlo walkover
  • Power Pinays smash India in Asian Women’s Club volleyball opener
  • PH youth boxers off to stumbling start in AIBA World tilt
  • Durant has 42, Thunder beat Pistons 112-111
  • Lifestyle

  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • Entertainment

  • Jones, Godard, Cronenberg in competition at Cannes
  • Will Arnett files for divorce from Amy Poehler
  • American rapper cuts own penis, jumps off building
  • Jay Z to bring Made in America music fest to LA
  • Why Lucky has not bought an engagement ring for Angel
  • Business

  • Total says makes ‘very promising’ oil find off Ivory Coast
  • ‘Chinese Twitter’ firm Weibo to go public in US
  • World stocks subdued, Nikkei flat on profit taking
  • Asia stocks fail to match Wall Street gains
  • Fired Yahoo exec gets $58M for 15 months of work
  • Technology

  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Filipinos #PrayForSouthKorea
  • Taylor Swift tries video blogging, crashes into fan’s bridal shower
  • DOF: Tagaytay, QC best at handling funds
  • Smart phone apps and sites perfect for the Holy Week
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Malaysia quarantines 64 villagers over MERS virus
  • DFA: 2 Filipinos survive Korean ferry disaster
  • PH asks airline passengers to check for MERS
  • Syria most dangerous country for journalists, PH 3rd—watchdog
  • Japan says visa-free entry still a plan
    Marketplace