Latest Stories

The cabin has never been this homey

BUSINESS class has the industry’s widest full-flat bed, at 78 inches in length. The seat also has padded headboard cushion.

Singapore Airlines has launched its next generation of cabin products.

It covers a wide range of features meant to set the new industry benchmark for premium air travel: from curved side panels for clear demarcation between seats, to ergonomically sculpted cushions and in-seat lighting.

It is the fine details that spell comfort and give a traveler a sense of home away from home.

Travelers on select flights between Singapore and London are the first to experience the new cabin products this month in first, business and economy classes.

CURVED panels create demarcation for greater privacy in business class.

Other routes will follow.

Singapore Airlines is investing nearly US$150 million to introduce the new products on an initial eight Boeing 777-300ER aircraft.

For more than two years Singapore Airlines worked with world-renowned design firms.

BMW Group DesignworksUSA helped develop the new first class, James Park Associates the business class. Massive Interactive assisted with the in-flight entertainment system interface.

EVERYTHING within easy reach

“The significant investment in our next generation of cabin products reaffirms our commitment to product innovation and leadership, and demonstrates our confidence in the future for premium full-service air travel,” said SIA’s executive vice president commercial, Mak Swee Wah.

“Special attention has been given to ergonomics, comfort, convenience and design, as well as to our customers’ interests and lifestyles.”

First class

LAPTOP stowage space

Singapore Airlines’ new first class seat has a new fixed-back shell design with curved side panels to provide clear demarcation of personal space, for added privacy. It is 35 inches in width, with an increased bed length from 80 to 82 inches. It is one of the most spacious first class products.

Extensive research determined how best to increase the comfort of the new first class seat.

An ergonomically sculpted cushion and improved adjustable headrest have been introduced for greater comfort.

Other new features are a padded headboard for extra support and an additional mattress layer.

Ferragamo scent—part of the amenities in first class

For convenience, the seat now has a stylish passenger control unit that includes a new switch to make it easier for the passenger to turn off his/her in-flight entertainment monitor, and so that the cabin crew can do so without disturbing the passenger.

Another key feature is the in-seat lighting. In-depth research was carried out with lighting experts to develop not only a stylish reading light, but one that’s also  conducive to reading or working.

Extensive tests were carried out to determine the optimal light color and intensity, with brightness adjustability.

In addition to reading lights, the seat has ambient lighting, which not only accentuates the seat design but also serves as a night light in a dimmed cabin.

ECONOMY class has wider 11.1-inch monitor, with intelligent and unique touch-screen graphical user interface accompanied by a video touch-screen handset.

There is a new state-of-the-art in-flight entertainment system. In first class is the new KrisWorld on a sleek 24-inch LCD screen, with video touch-screen handsets.

For easy reach, both eXport and USB ports are discreetly located within a leather-lined bespoke stowage compartment by the side of the seat.

HDMI ports have been added to allow passengers to use KrisWorld as their own personal media player.

BUSINESS class has the industry’s widest full-flat bed, at 78 inches in length. The seat also has padded headboard cushion.

Business class

The new business class seat has greater recline at 132 degrees and has an improved ergonomic seat cushion.

When converted, it becomes the industry’s widest full-flat bed, at 78 inches in length. The seat also has a padded headboard cushion for enhanced comfort.

The new business class seat boasts two new seating positions—“Lazy Z” and “Sundeck.” Following in-depth research and feedback from customers, these additional lounging positions provide even greater flexibility—passengers can choose their preferred ways to work or relax.

There is now an amenity stowage area on the side console and a laptop stowage area.

Other enhanced features include an 18-inch LCD screen and video touch-screen handset so passengers enjoy the next-generation KrisWorld.

There’s also an all-in-one business panel including in-seat power supply, USB port, eXport and HDMI ports.

The new business class seat has a floodlight reading light and the LCD monitor on/off switch for added convenience.

Economy class

The new economy class seat has bigger personal space and legroom. Each seat, with its refreshed contemporary fabric design, has new backrest seat cushions with side bolsters for better back support.

An ergonomically sculpted headrest cushion, which supports an increased range of height adjustments, offers better neck support.

Passengers can also enjoy the new KrisWorld in-flight entertainment on a wider 11.1-inch monitor, with an intelligent and unique touch-screen graphical user interface (GUI) accompanied by a video touch-screen handset.


In-flight entertainment

Travelers will soon experience the next-generation KrisWorld, the world’s most advanced in-flight entertainment system, on new Boeing 777-300ERs.

The new KrisWorld, based on a Panasonic Avionics hardware platform, will initially be available on eight new B777-300ERs beginning this month.

“We are constantly looking to improve the in-flight entertainment experience for our customers. Last year, we introduced Internet and mobile data connectivity services, and with this next-generation KrisWorld, customers can expect advanced hardware, an innovative yet intuitive user interface, and a wide selection of thoughtfully curated content to suit our customers’ preferences and prevailing trends,” said SIA’s senior vice president for product and services, Tan Pee Teck.

Working with renowned design company Massive Interactive, Singapore Airlines has seamlessly integrated the functionality of the video touch-screen handset into the core design of a new, innovative KrisWorld user interface.

This ensures that navigating through menus and programs is intuitive and user-friendly.

Customers will be able to multitask among the varied entertainment options available.

For example, they may watch a movie, while using the handset to get the latest news or track the aircraft’s flight path.

Passengers may also use the handset as a touch-screen trackpad to navigate KrisWorld.

New features such as “Quick Search,” where a flick of the handset pulls up a playlist of entertainment choices, are also being introduced.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Air Travel , Singapore Ailines , Travel

  • Noel

    No doubt, Singapore Airline is the best airline in the world.

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
  1. Are your favorite malls open this Holy Week break?
  2. Levine designs womenswear with help from fiancee
  3. ‘Labahita a la bacalao’
  4. This is not just a farm
  5. Gabriel Garcia Marquez, Nobel laureate, dies at 87
  6. Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  7. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  8. Moist, extra-tender blueberry muffins
  9. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  10. Ford Mustang turns 50 atop Empire State Building
  1. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  2. Are your favorite malls open this Holy Week break?
  3. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  4. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  5. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  6. ‘Labahita a la bacalao’
  7. Boots Anson-Roa to wed in Eddie Baddeo
  8. Prince William fuels speculation of second royal baby
  9. Marcos grandson to wed beautiful Rocha scion
  10. This is not just a farm
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?


  • Gigi Reyes back to face charges
  • Like Passover, Easter festival of deliverance
  • How other faiths in PH observe Holy Week
  • Collector Danny Garcia says Inquirer worth more than news
  • Cardinal Tagle: Start new life with true peace
  • Sports

  • Pacquiao top Mayweather contender
  • Rain or Shine, Ginebra clash for No. 6 spot
  • Ateneo eyes quarterfinal spot vs Benilde
  • Style contrast marks OneFC ‘Rise of Heroes’
  • ‘Pacquiao a great ambassador for basketball’
  • Lifestyle

  • How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  • Palawan favorite getaway of show biz celebrities
  • Levine designs womenswear with help from fiancee
  • Gabriel Garcia Marquez, Nobel laureate, dies at 87
  • Ford Mustang turns 50 atop Empire State Building
  • Entertainment

  • Why ‘Noah’ can’t dock his ark at Philippine theaters
  • Acclaimed artist goes wild while on holiday
  • Believing in this mermaid
  • Missing Xian
  • Awarded TV couple brings Jesus’ life to the big screen
  • Business

  • Top-selling insurance agent opens her dream café
  • Connecting and transacting with one another
  • Building wealth for health
  • Why Mandaue Foam buys, rather than rents, space
  • A workplace of new possibilities
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Epiphany
  • Unpaid creditor vs distressed debtor
  • Moving on
  • From culinary desert to paradise
  • Response to China: ‘Usjaphil’
  • Global Nation

  • Cesar Chavez movie sparks memories of Fil-Am labor leaders
  • Filipinos in US poised for success
  • Visas for priests and other faith leaders
  • DOH to continue tracking co-passengers of OFW infected with MERS virus
  • 5 Filipinos with MERS in UAE reported in stable condition