Quantcast
Latest Stories

Diamonds meet plastic in watches of ‘unconventional luxury’

By

JAN PAZ, assistant brand manager for Technomarine, and Steven Sargent,
Technomarine international sales director

The Technomarine brand of watches, which celebrates its 16th anniversary this year, is determined to lure more female customers with its charms, using precious and fine stones polished and cut by hand.

A perfect example would be its Treasure watch, released last year, which incorporates blue and pink sapphires, purple amethysts, green tsavorite, golden spessartite, faceted diamonds and a ruby to mark a “hidden treasure.”

To lessen the “preciousness” of the piece, it is outfitted with a transparent plastic cover and a white silicone strap. The result is a watch that is both playful and unconventional.

“That’s what the brand is all about: unconventional luxury,” said Steven Sargent, Technomarine international sales director. “We’re known for mixing materials—precious and utilitarian—to come up with designs that catch the eye.”

These elements have not gone unnoticed by female buyers, who now account for 60 percent of volume sales of Technomarine watches outside the Philippines. In the country, the ratio of male to female customers is evenly split.

Prices for the watches range from an entry level style worth P18,000 to P60,000, although those with diamonds can go higher.

New endorsers

The brand’s local distributors recently introduced a new set of ambassadors, people whom they see as embodying the Technomarine ideal.

“These are people who are trendsetters,” said Jan Paz, assistant brand manager for Technomarine. “They do not follow the pack, they’re the ones who blaze a trail. They’re unconventional, and that’s why we chose them to be ambassadors.”

The four Technomarine ambassadors are TV host Bianca Gonzalez, basketball player Kiefer Ravena, soccer player Phil Younghusband and actress Heart Evangelista. The four were present at the launch on Sept. 17.

Sargent said that, aside from the Philippines, the only other regions that have Technomarine brand ambassadors are South America and Eastern Europe.

“Bianca, Kiefer, Phil and Heart are among the biggest names in their respective fields. These individuals are at the top of their game, and their time is now,” Paz said.

THE BLACK Reef Collection

The presentation of the new endorsers coincided with the launch of new Technomarine collections, including the Cruise Ceramic line, the Dream Quest, the Steel Evolution and the Black Reef. Some of the pieces were on display at the venue during the launch party.

 

Vibrant travelers

On the brand’s Facebook page, however, many of the styles seem to cater to women, like the Cruise Beach Collection, the Cruise Locker Range and the Cruise Dream Collection, which have details like dangling charms, precious stones and colored fish on the dials. Paz pointed out that the three collections “cater to different kinds of people.”

“The Cruise Beach Collection aims to attract vibrant travelers who have a strong affinity with the sea and beaches. The collection features different flowers from famous beaches around the world: an orange sunflower from the Mediterranean; a blue hibiscus from the Bay of Bengal; a purple orchid from the Caribbean; and a pink lotus from the China Sea,” he said.

He added that the Sparkling Locker models were released to complete the successful Locker Family, with more feminine and mature options that display the latest fashion color trends, making the watches ideal accessories for strolling along the beach or going shopping.

“The Cruise Dream Quest, meanwhile, continues Technomarine’s Treasure story from last year when we launched the Cruise Dream Animals. The collection aims to sweep you into fantasy, offering designs that are charming, refreshing and fanciful,” he said.

CRUISE Dream Treasure Quest

Masculine styles

Lest men feel they’ve been forgotten, the Black Reef collection was inspired by one of the world’s most popular diving destinations, the Australian Black Reef. These watch models are water-resistant to 500 meters, robust, luxurious and sporty.

The other current men’s lines are the Cruise Evolution and the UF6.

“The Steel Evolution is a sporty watch that fits in with a smart environment. It boasts of Technomarine’s signature interchangeable strap system while being a fresh interpretation of a steel chronograph,” Paz said.

A unique feature is the stonewashed case that seems to have been sculpted over time.

Paz described the UF6 Chronograph Grande Date collection as one where elegance meets power. “These are refined timepieces that are the pinnacle of masculine sophistication. Each model takes design cues from the world of yachting, most noticeably in their unique high-sheen shades. Their carefully textured case sides mimic the waves of the ocean, and the arrangement of the dial resembles a yacht’s instrument panel,” he said.

The new collections from Technomarine are now available at stores.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Accessories , fashion , Lifestyle , Technomarine , Timepieces , watches

  • 1micmoc3

    kahit puro diamonds pa yan mukha pa ring cheap ang technomarine, it went down when you hired willie revillame as your endorser. bad choice..REALLY REALLY BAD CHOICE.



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. Ford Mustang turns 50 atop Empire State Building
  2. Are your favorite malls open this Holy Week break?
  3. ‘Labahita a la bacalao’
  4. This is not just a farm
  5. Gabriel Garcia Marquez, Nobel laureate, dies at 87
  6. Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  7. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  8. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  9. Moist, extra-tender blueberry muffins
  10. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  1. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  2. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  3. Marcos grandson to wed beautiful Rocha scion
  4. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  5. Are your favorite malls open this Holy Week break?
  6. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  7. France makes work beyond 6 p.m. illegal
  8. Ever heard of HydroBob?
  9. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  10. Boots Anson-Roa to wed in Eddie Baddeo
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?

News

  • Magnitude-7.5 earthquake shakes Mexican capital
  • Title of new Hillary Clinton book: ‘Hard Choices’
  • Filipinos, Dutch re-enact crucifixion of Christ
  • 14 killed in car bombing in Homs
  • 57-nation group plays key Ukraine monitoring role
  • Sports

  • Nadal ousted by Ferrer in Monte Carlo quarters
  • Pacquiao shorts in Bradley fight sold for P1.7M in LA auction
  • Ryu pitches Dodgers past Giants
  • Alonso sets the pace in Chinese GP practice
  • Heat seek Three-peat but Spurs, Pacers top seeds
  • Lifestyle

  • Levine designs womenswear with help from fiancee
  • Gabriel Garcia Marquez, Nobel laureate, dies at 87
  • Ford Mustang turns 50 atop Empire State Building
  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • Entertainment

  • EXO postpones release of mini album ‘Overdose’
  • ‘X-men’ filmmaker slams ‘fabricated’ sex attack claims
  • Singer Chris Brown’s bodyguard on trial in DC
  • Whoopi Goldberg debuts as marijuana columnist
  • ‘X-men’ director accused of sex assault on teen boy
  • Business

  • Italy sells luxury state cars on eBay
  • Asian shares mostly up in quiet trade
  • Dollar up in Asia on US jobs data, Ukraine deal
  • Barbie doll has a problem
  • Oil prices mixed ahead of long Easter weekend
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Filipina accomplice arrested for fake bills in Malaysia
  • DoH denies Filipino nurse no longer positive for MERS virus
  • WHO warns vs spread of MERS-Cov, urges vigilance in taking precautions
  • Last call for nominations to ’14 Presidential Awards
  • San Francisco business coalition slams proposed tax on sugary drinks
    Marketplace