World’s highest paid model is SM Men’s new face

David Gandy voted as one of the world’s most successful models by Forbes


BRITISH supermodel David Gandy

British supermodel David Gandy, the new image model of SM Men’s Fashion, will walk the runway in  the Philippine Fashion Week Spring-Summer 2014 this October.

Gandy, best known as the face of Dolce & Gabanna’s Light Blue and the brand ambassador of Jaguar, was voted the World’s Third Most Successful Male Model by Forbes Magazine in 2009.  Considered as the highest paid male model in the world, he was named the Sexiest Man of 2013 by Cosmopolitan Magazine.

He has graced 47 different magazine covers including GQ and Vogue, has been named the Most Beautiful International Male Model by Spanish Glamour in 2008, the Face of Today by Shortlist Magazine in 2011, and the Face of Now by Iconographic 2007.

In a write-up in, top fashion photographer Mario Testino said that Gandy has “something of what the ’80s supermodels have.  He radiates health and positivity.  I think he has what it takes to be very big.  It’s exciting because it signifies a shift in men’s fashion.  The male model world is changing.”

Gandy was born in 1980 and grew up in Billericay, Essex.  He was a Marketing student at the University of Gloucestershire in 2001 when his friends entered him in a modeling competition which he then won.

He went into mainstream modeling in 2005, but became a superstar in 2006 after becoming the brand face of Dolce & Gabbana.

Being British, he became the only male model to dominate the ramp in the 2012 London Olympics closing ceremony and was named one of London’s Most Influential People in 2011.

As the new image model of SM Men’s Fashion, he joins the brand’s other endorsers like Hideo Muraoka, Daniel Matsunaga, Fabio Ide and Rafael Do Prado.

GANDY will walk the Philippine Fashion Week runway for SM Men’s Fashion.

A real fashion coup, Gandy’s partnership with SM Men’s Fashion has created a buzz recently, with speculations of his visit to the Philippines.

“Finally, the secret is out. We are glad to announce that David (Gandy) is officially part of SM Men’s Fashion, and we invite everyone to stay tuned to our future campaign, where our latest endorser will exemplify how it is to be a sensible and stylish man of the modern times,” says Ayen Florendo, SM Men’s Fashion assistant vice president for marketing.

Like @smmensfashion on Facebook, or follow @sm_mensfashion on Twitter. You may also hashtag your tweets with #GandyforSMMEN and #smmensfashion.

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Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • athenapallas

    Tigilan na sana ang pagpapadami ng SM , sinisira ang lupa, ang kapaligiran, at pinapayaman lang lalo ang dati ng mga ganid na mayayaman. Build parks and open spaces with lots of trees and plants for children to play at.

  • manangjuana

    seriously, why get a foreign model to do SM ads? About time their marketing guys do a research on customers’ preference, buying attitude etc. They should hire local models to do their ads…not necessarily celebrities but those we can identify with.

    • boboposter

      we can identify with him naman. sorry kung ampanget-panget mo… i feel sorry for you…

    • RJ Legaspi

      The truth is, SM is very good with their market research and in acquiring and keeping their customers. For as long colonial mentality remains in the society then international models and celebrities would remain the faces of SM. They tend to attract significantly more shoppers and ultimately revenue.

  • Iggy Ramirez

    SM can hire anyone as long as he looks imported. Blue eyes, fair skin, blonde hair, and he will just do the same effect, or the lack thereof, to customers’ preferences for a fraction of the cost.

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