Latest Stories

Beauty with heart, indeed

‘Look good, feel good, do good’—The Body Shop reaffirms those values with a new ‘beauty movement’


MODEL and actress Lily Cole is The Body Shop’s first global brand advocate.

If there is one skincare/cosmetics brand that has established that beauty isn’t just skin deep, it’s The Body Shop.

Since its founder, the late Annita Roddick, set up the United Kingdom-based company in 1976, The Body Shop has been synonymous with products that are natural, earth-friendly and give back to the community.

This year, The Body Shop reaffirms those values with a new “beauty movement” and its first global brand advocate—actress and model Lily Cole.

The movement is called “Beauty with Heart,” which was launched in London last March. Locally, it will be rolled out on May 15, along with a new store layout, starting with the SM Mall of Asia branch.

The Body Shop Philippines’ Jo-Imeelyn Kapunan, who was at the launch, said the new campaign wants to emphasize three key things when it comes to beauty: “Look good, feel good, do good.”

“We are highlighting our tradition and history, but at the same time we try to be relevant,” said Kapunan. “The new brand ambassador is young, she’s only 24, so we’re really going into the young market as well.”

Kapunan was mum about details regarding The Body Shop’s new store layout, but generally described it to have a “warmer” feel.

“It will be more inviting,” she said. “What we really want is for people to experience the products.”

The shop’s salespersons are trained to just be on standby, to let customers try the products themselves.

Fruity scents

The Body Shop has been in the Philippines for 16 years. Kapunan says Pinoys’ preferences’ have mostly remained unchanged—fruity scents are still a crowd favorite, and when it comes to makeup, Filipinos still love the Lip and Cheek Stain.

THE “BEAUTY with Heart” movement was unveiled in London last March. It will be launched locally on May 15.

“What’s interesting is that the Filipino market really loves the olive scent, whereas in other countries, it’s not a bestseller,” added Kapunan.

People have also become more eco-conscious, which, said Kapunan, makes the brand more relevant than ever. The Body Shop’s packaging are all made out of recycled materials; the crates, for example, are created by residents of Tahanang Walang Hagdan out of the wooden pallets containing product shipments from the UK.

And despite “drastic changes” in competition in the beauty market for the last five years, Kapunan said the brand is still an industry leader.

“We don’t want a monopoly. We are just happy we are at the forefront—or, as the British would say, the forefoot.”

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: beauty , cosmetics , Lifestyle , The Body Shop

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
  1. 12 other things you can do at Pico de Loro Cove
  2. Lover’s quarrel linked to hunger – study
  3. Encounter with a ‘Mangkukulam’
  4. ‘Kamias’ for fever, ‘siling labuyo’ for headache–first aid in the kitchen
  5. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  6. Summer treat for your aspiring astronomers
  7. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  8. Marcos grandson to wed beautiful Rocha scion
  9. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  10. ‘Heaven is for Real’: Nonfiction book on life after death reaches screen
  1. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  2. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  3. Marcos grandson to wed beautiful Rocha scion
  4. France makes work beyond 6 p.m. illegal
  5. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  6. South Koreans crave Asia’s smelliest fish
  7. Ever heard of HydroBob?
  8. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  9. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  10. Prince William fuels speculation of second royal baby
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Ex-Givenchy model fights for ‘Yolanda’ survivors


  • More legal woes for Cedric Lee
  • NATO ups military presence amid Russian threat
  • DOH issues official statement on confirmed case of MERS-CoV
  • Aquino to stay at home during Lenten holidays
  • Man charged with hoax near marathon finish line
  • Sports

  • Tenacious Iran frustrates Qatar to retain Asian Club volleyball crown
  • Floyd Mayweather is ESPN’s top-paid athlete
  • Pistorius trial: Judge sets 2-week adjournment
  • China, Taiwan rout foes for 3rd, 5th places in Asian Club volleyball
  • Ginebra’s new import Freeman arrives, makes PBA return vs ROS
  • Lifestyle

  • Are your favorite malls open this Holy Week break?
  • Celebrate Easter Sunday at Buddha-Bar Manila
  • Moriones feast: A slow, steady transformation
  • Weaving ‘palaspas’ a tradition kept alive in Tayabas City
  • Finalists announced for best translated books
  • Entertainment

  • Filipino rock icons to hold silent concert
  • Mommy Dionisia Pacquiao’s greatest hits
  • Deniece Cornejo posts bail—report
  • Miley Cyrus hospitalized, cancels US concert
  • Otaku Summer Jam 2014: Summer’s hottest J-rock/Cosplay event
  • Business

  • Russian economy hit by Ukraine turmoil
  • PSEi firms up ahead of Lenten break
  • I-Remit teams up with Lakhoo for remittances from Oman
  • Megawide nets P1.4 B in 2013
  • Longer TRO sought on rate hike
  • Technology

  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Another reason to quit social media this Holy Week: your safety
  • Opinion

  • We may never know
  • Couple of things
  • Mommy D’s magic
  • Stop bizarre and bloody Good Friday rituals
  • Holy Week taboos
  • Global Nation

  • Netizens welcome Japan’s visa-free travel plan
  • Visa-free travel by Filipinos to Japan still a proposal
  • Visa-free travel to Japan could boost tourism
  • 2 PCG men ordered arrested over Balintang Channel shooting
  • US Embassy closed on Holy Thursday, Good Friday