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Milk for pregnant moms available only online

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Milk for pregnant moms available only online

It’s a first in the country, accessible through a big support group for expectant women
/ 11:24 PM June 12, 2012

NEW Beginnings Community empowers expectant women with practical information and the latest trends on pregnancy and motherhood.

What can a first-time mom do to lessen the anxieties—hormonal changes are really a big deal—and make her feel she’s somehow in control of her mind and body during pregnancy?

Join New Beginnings Community (NBC).

“It’s a support group for ‘progressive mothers’ who learn from each other and grow together in the same stage of motherhood,” says Jiggs Baarde, commercial director of FrieslandCampina Philippines. “It’s always best to be with people who understand your worries and concerns in going through pregnancy and even motherhood.”


Progressive mothers view pregnancy in a whole new light.

Progressive, Baarde says, describes moms who make the most out of their motherhood. They are strong-willed, positive, well-informed, child-rearing and hungry for new trends and updates. They know what they want for themselves and their babies and how they work hard to get it.

This support group also has access to a brand of mother’s milk available online—a first in the country.

FRISOMUM, the newest maternal milk supplement

Organized by FrieslandCampina, a global leader in nutritionally safe dairy products, New Beginnings believes that the journey through motherhood can be more fruitful and worry-free when one’s experiences are shared with other moms.

The community is for all mothers, and provides them with guidance and support throughout their pregnancy.

NBC offers an environment where expectant women discover unlimited ways on how to maximize their maternal experience. Women are empowered with practical information and the latest trends on pregnancy and motherhood. They also gain confidence and peace of mind through the extensive support given by fellow moms.

“Pregnancy and motherhood are so overwhelming, not just on the baby stuff that you have to buy, but the things you have to learn and the decisions you have to make along the way,” says noted life coach Pia Nazareno-Acevedo, who supports New Beginnings.

“Sometimes people around you don’t understand what you’re going through—mood swings, physical exhaustion,” she says.


Another thrust of NBC is to enlighten pregnant women on proper prenatal nutrition. Mothers must know the vital nutrients and the do’s and don’ts of nutrition.

NBC conducts activities that give practical information and updated trends on pregnancy and motherhood. It holds events in malls and schools, sponsors forums and seminars, and partners with noted childbirth instructors like Lamaze teacher Rome Kanapi.

To join NBC, visit or and sign up for membership.

JIGGS Baarde, FrieslandCampina commercial director, and Hazleena Hashim, medical marketing manager

NBC also gives valuable information on pregnancy and infant care online ( —articles on parenting, practical tips on changing diapers, breastfeeding, bathing massage, etc. They also spot trends on baby gadgets and babywear, hold discussions on such topics as fashion, home decorating and dining.

Nutritional milk

NBC also wants moms to have a comfortable pregnancy so it offers guidance by helping mothers understand the changes in their body. For example, some mothers experience indigestion and constipation due to hormonal changes and the weight of the baby.

“It is important to have a healthy digestive system to ensure a mother’s comfort, which affects the baby’s proper development one way or another,” says Hazleena Hashim, FrieslandCampina medical marketing manager.

FrieslandCampina Philippines has launched Frisomum, the newest maternal milk with breakthrough PrePro System, an advanced formula with prebiotics and probiotics which supports a healthy digestive system.

“Frisomum milk powder is especially formulated for pregnant and breastfeeding moms,” says Hashim. “It has important nutrients to support safe pregnancy and breastfeeding, as well as high level of calcium, iron and folate acid. Two glasses of Frisomum a day allow your daily vitamin requirement needs for nutrients during pregnancy.”

Frisomum is sold only on the NBC website, This is the first time in the country that milk is made available online, with simple and easy direct delivery service.

Frisomum 900g costs P900, plus P90 shipping charge.

“Frisomum is available online so it makes it very easy for moms to purchase. It’s quick and we deliver directly to your home,” says Hashim.

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TAGS: Frisomum, milk, Motherhood, New Beginnings Community, pregnancy
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