Classy-casual apparel brand treats shoppers to Cebu getawayBy Karla Vizcarra
Philippine Daily Inquirer
When Katrina Feliciano bought a pair of jeans from Regatta this summer, she had no idea the item would bring her and two of her friends to Shangri-La’s Mactan Resort & Spa for a three-day holiday.
Katrina and another shopper, Tessie Mortejo, were picked from among hundreds of people who joined Regatta’s Escape to Luxury Promo, which ran April 12-May 6.
On May 24, Katrina and Tessie, with friends Katherine Andrade, Raselle Tolentino, Victoria Fernando and Eden Aristoza, were flown to Cebu for the early weekend, all-expense-paid holiday. Regatta also brought along Channel V International & Star World host Cliff Ho, who exemplified the brand’s classy, laid-back look.
In Cebu, the winners were treated to a collection of pieces from Regatta’s Travel Luxe and Summer 2012 line. The six women each received a wardrobe of fresh stripes, tailored solids, polo shirts, cool dresses and flowy cardigans.
The pieces could be mixed and matched, creating different looks suitable for all manner of leisurely activity.
A Regatta shopper since 2010, Katrina says she is partial to the brand because it is stylish, comfortable and fits her outgoing personality.
The Regatta brand has been in the Philippines since 1989 and has built a strong following among men and women drawn to its laid-back lines, crisp and clean cuts, and signature oar logo. In 2010, Regatta began to broaden its design range and started to appeal to a younger and more diverse clientele.
Its Summer 2012 collection, for example, reflects the brand’s classic, relaxed and fun feel, which are important qualities in any summer activity, especially travel, according to brand manager Carlo Rufino.
The Regatta brand is fast becoming a staple in travel and leisure lifestyles. And, as evident in this year’s group of winners, the brand easily transcends ages, too.