K-pop stars lead new Bench campaign
Philippine Daily Inquirer
Bench recently signed up and brought in two members of South Korea’s pop boy band Super Junior to endorse the brand.
Siwon and Donghae, and the rest of the band, have won fans the world over and have also made an impact on a large K-pop fan niche in Manila. Before becoming Bench’s billboard stars, Siwon and Donghae were already celebrities appearing on Chinese postage stamps. This year, the retail brand starts a campaign for summer.
With Bench, Siwon and Donghae give men’s dressing a “bright idea.” Summer being a season of celebration, adding a few unexpected hues and details into an outfit is only appropriate.
The new collection brings out this year’s lucky color, emerald. A green pair of jeans can make things a little bit more sartorially charming.
Last year, Bench came out with a cotton T-shirt that says “Sorry Sorry”—a song popularized by Super Junior. This year, the brand has another collection of tees with the group’s other song titles and lyrics like “It’s You,” “Have A Good Time” from “Free, Sexy, and Single,” and “Over.”