Quantcast
Latest Stories

Can’t throw it, sell it, or give it away? Then put it in storage

By

SAFEHOUSE has a lean staff but prides itself for personalized service.

Filipinos’ propensity to hoard and hold on to objects for sentimental reasons, even in the often cramped space of urban condo living, has been a boon to the self-storage business of Macky and Carlo Coronel.

The brothers, who set up their company, Safehouse Self-Storage and Moving, in 2010, are local pioneers in this business that’s quite popular in countries like the US.

Self-storage essentially means renting a secure space for the safekeeping of one’s belongings that can’t be accommodated in one’s living or work space. It’s a personal warehouse.

The demand for self-storage has increased exponentially in the last couple of years, such that the Coronels had to multiply the number of their storage units. When they started, they had only 16 units available.

As Filipinos become more familiar with the concept, the brothers get more inquiries from corporate clients, says Macky, 30, though their occupancy is composed of 60 percent individuals and 40 percent corporate.

“Security is a major concern for first-time clients,” says Carlo, 26. “We assure them that we have security guards in the facility 24/7, as well as CCTV cameras in all access points. Each client has his or her own padlock, and they’re given an access card when they sign the contract. Without it, you can’t get in.”

Clients are required to sign a logbook when they come to the facility in Taguig, about 10-15 minutes from Bonifacio Global City. The company also conducts random checks of items and boxes being brought to the facility. “We want to make sure they’re not illegal, like drugs or firearms,” says Carlo.

Most of their individual clients have been storing furniture. “Say, they’re renovating their home,” says Carlo. “We have yuppies and upstart entrepreneurs who store their inventory.”

 Satellite offices

Some international airlines with small satellite offices here have units for their office equipment. (Soon, the company will integrate records management in its services.) Other clients include restaurants and salons.

SAMPLE storage unit

Safehouse now offers climate-controlled units for sensitive objects like paintings and leather goods. One corporate client stores gaming console software and accessories.

While Safehouse has standard-size units with rates starting from P1,500/month, the company now also offers customized units depending on the client’s needs. (Call 4781985, 6222181, 9660956, 0917-8157233 or 0917-7147233; or visit www.safehouse.com.ph.)

“Our core family business is real estate,” says Macky, referring to Panorama Development, a build-and-sell developer that also leases warehouses. (Dad Edgar Coronel is former president of Cinderella Marketing Corp.) “If the client’s need is below 500 sq m, Safehouse takes care of it.”

Given the demand, other companies have also set up similar facilities, according to the brothers. “Self-storage is an easy concept to copy, but ours is highly personalized service. Our staff cascades it straight to us,” says Carlo.

“If you ask for an estimate or proposal, we can send you one within the hour, or the next day the latest,” says Macky. “We’re really the first to offer this kind of service. The existing ones before had a different concept.”

Competitors, the brothers say, pack stored items in lift vans, not in individual units like Safehouse. “When you have to access your items, you pay a fee to open the lift vans, which is inconvenient. With us, you can come and go anytime, add more items anytime as long as they still fit in your unit. In others, you add an item and you pay an additional fee,” says Carlo. Safehouse, however, charges a fee for after-hours access.

“We see a huge potential in this business,” says Macky, who adds there are plans to build similar facilities in Quezon City and Makati. “There’s a continuous demand, so we also construct continuously.”

A unique service of the Coronels is the packing service, charged per cubic meter, coupled with trucking service. “We require items to be packed a certain way, or we ask them to get an insurance,” says Carlo. Safehouse conducts pest control quarterly “so clients don’t have to worry” about vermin getting into their stored items.

Being real-estate developers themselves, the Coronels are all too familiar with the dilemma of urban dwellers: Every square feet of condos is sold off as living space, with little or no provision for storage.

A cultural trait has also been a windfall for the brothers. “Filipinos don’t want to throw things away. We’re hoarders. And that’s our market,” says Macky. “The condo units are getting smaller and smaller. The better for us.”


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Condo living , Home & Entertaining , interior design , Safehouse Self-Storage and Moving , Self-storage



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Miss America: Don’t suspend teen over prom invite
  3. Historic Fort Bonifacio tunnel converted into a septic tank
  4. President Quezon was born here–and so was Philippine surfing
  5. Almost mugged on Chino Roces Avenue
  6. How healing waters accompanied my journey of faith
  7. Palawan favorite getaway of show biz celebrities
  8. ‘Archaeology tour’ of Cebu’s heritage of faith
  9. Transitions and resurrection in the performing arts
  10. Philippine novelist wins US book award amid cancer and ‘Yolanda’
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Are your favorite malls open this Holy Week break?
  3. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  4. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  5. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  6. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  7. ‘Labahita a la bacalao’
  8. This is not just a farm
  9. 12 other things you can do at Pico de Loro Cove
  10. Marcos grandson to wed beautiful Rocha scion
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  4. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  5. Manila in shock over model Helena Belmonte’s death
  6. Vinegar test helpful vs cervical cancer
  7. From Jeannie to mom of suicide victim
  8. San Vicente beaches hidden but not for long
  9. Borgy and Georgina are back; others are off–again
  10. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?

News

  • 22 houses destroyed, 3 hurt as violent wind storm hits village
  • 242 out of 438 pass board tests for chemical engineers
  • Reckless driver endangered lives of Aquino, entourage–report
  • 5 OFWs from Negros quarantined for MERS-CoV tests
  • Release of village chief’s truck caught carrying illegal logs slammed
  • Sports

  • Jackson finds second wind to push Meralco past Rain or Shine
  • NLEX fights off Derulo Accelero to remain unbeaten
  • Mayweather diehard Bieber eats pride, poses with Pacquiao for photo op
  • Power Pinays rip Singapore to enter quarters in Asian volley tilt
  • PBA D-League: Waves edge skidding Superchargers
  • Lifestyle

  • Miss America: Don’t suspend teen over prom invite
  • Transitions and resurrection in the performing arts
  • ‘Archaeology tour’ of Cebu’s heritage of faith
  • Historic Fort Bonifacio tunnel converted into a septic tank
  • ‘Imports’ from London, and play of the year
  • Entertainment

  • Arrest warrants out vs. Deniece Cornejo, Cedric Lee, et al over serious illegal detention
  • Lindsay Lohan says she had a miscarriage
  • Discovery network cancels Everest jump
  • ‘Captain America’ stays strong atop US box office
  • Easter musings
  • Business

  • Oil prices to go up on supply concerns, optimism on US rebound
  • Century Pacific Food sets IPO price at P13.75 per share
  • Oil prices down in quiet Asian trade
  • Asian shares mixed in holiday-thinned trade
  • BDO seen keen on bidding for Cocobank
  • Technology

  • PH has slowest internet in Southeast Asia
  • Nintendo’s trailblazing Game Boy marks 25th anniversary
  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Opinion

  • Gigi’s home
  • Palace stonewalls on MRT inquiry
  • Couple of things too
  • There is plenty of water behind Wawa Dam
  • Triduum thoughts of a young boy
  • Global Nation

  • QC woman who flew in from Middle East tests negative for MERS-CoV
  • DFA, DOH urge OFWs not to panic over MERS-Cov
  • Balikatan could spoil peace talks, says militant group
  • DFA officers hold workshop on aiding human traffic victims
  • Canada in communication with PH on toxic wastes
    Marketplace