The signs are unmistakable: the Philippine economy is on the upswing, with consumer confidence reflecting the surge in terms of an improved bottom line for the country’s biggest retailers compared to last year.
Perhaps because life is harder, Filipino consumers appear to be developing wiser purchasing habits. They seek out promotions that offer their favorite products at lower prices, and seem to be doing more price comparisons before making any purchases. And, despite the proliferation of 24-hour convenience stores, the neighborhood sari-sari store remains the main retail channel [...]
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