With the growing volume of fake sites and the increasing number of incidences of online travel scams and information phishing, Filipinos have become apprehensive about making online hotel reservations. Even online purchases that require a credit card have limited a traveler’s booking options.

This is the what online booking platform Traveloka intends to curb with its newest marketing campaign: Tita T.

“Tita T is a campaign that aims to boost the confidence of Filipinos to book their travel needs, particularly accommodations, online. There are only a few online travel platforms that can provide them what they need at the tap of their fingers. Traveloka is one of them, continuously innovating to provide better accessibility when it comes to hotel bookings,” said Miguel Capistrano III, country market manager for accommodations of Traveloka Philippines.

Tita T, which stands for Tita Traveloka, is designed to be familiar yet relatable, and is a campaign that’s targeted to travelers who care about getting the most out of their money.

A study done by Traveloka revealed that Filipinos trust their relatives when it comes to online purchasing (hence the name Tita T, which is in reference to the supposed reliability of titas).

“Traveloka would be the go-to app for Tita T, whenever she books her hotels. It’s safe and secure, and has timely deals that gives discounts on her bookings. Every tita should be using Traveloka as it has an interface that anyone can actually use,” said Capistrano.

Founded in 2012, Traveloka provides travel-related technology solutions including a wide range of travel and lifestyle booking selections (flights, hotels, experiences, with various payment services), enabling customers to create convenient and meaningful travel experiences with friends and family.

Available online or as a downloadable app on Google Playstore and the Apple App Store, Traveloka makes it easier to travel with convenient features like 24/7 local customer support via email, social media messaging, and calls; secure and flexible payment options through credit and debit cards, online and offline bank transfer, and over-the-counter payments; over 100 million authentic customer reviews, plus extensive hotel information about up to a million accommodation options in 100 countries.