Confident and fresh, Desigual made its début appearance on the New York runway.

Desigual’s Spring-Summer 2014 collection radiates a passion, excitement and enthusiasm for life that characterize the brand and embodies the slogan “La vide es chula,” or “Life is cool.”

The most important aspect of the collection is color. Pastel shades have been replaced by bold and vivid colors.

The color palette ranges from classic black and white in dresses, coats and T-shirts with graphic pop art prints and contrasting block designs, to primary

colors with a hint of lace and cashmere.

The collection includes a variety of offerings like light, floaty dresses, mainly in black and featuring provocative phrases.  Animal prints and galactic balls turned into squares mix baroque style and simplicity.

And flowers—lots and lots of flowers—are the indisputable queens of the romantic and bohemian part of the collection, which features long draping dresses and light jacquard jackets that best showcase the brand’s range of striking colors.

In the Philippines, Desigual is exclusively distributed by Stores Specialists Inc., and is located at Shangri-La Plaza Mall and Bonifacio High Street Central.