Tomato believes women need to be beautiful and strong inside and out. Last May, the garments and accessories brand launched a new line of watches called SWAP which was not only a fashion statement, but also an advocacy.
The SWAP Be The Change face design and Pink Strap Set promote the advocacy for breast cancer. Any purchase at Tomato stores and kiosks in malls and on www.tomato.ph helped women who needed free mammogram testing get this service without paying for its cost.
Also, in commemoration of Breast Cancer Awareness Month last October, Tomato offered a special 20-percent discount in all its stores for any pink (or with a touch of pink) Tomato item purchased.
The culminating event to Tomato’s initiative for Breast Cancer Awareness Month was a joint project with Regine Tolentino and her RT Studios. Regine, a celebrity and dance teacher, donated her free services as a certified Zumba instructor and conducted two Zumba classes for Tomato’s SWAP Shape Up for BCA (Breast Cancer Awareness) Program.
Regine and her classes donated their services and cash contributions to The Cancer Treatment Support Foundation, the beneficiary of SWAP’s Pink Be The Change Watch for Breast Cancer.
Essay-writing contest
Brown Movement for Cultural Advancement Inc., or Kilusang Kayumanggi, an NGO which aims to preserve, foster and promote the Filipino cultural genius, announces an essay-writing contest for elementary (Grades IV-VI), high school and college students in both private and public schools to be held Dec. 7.
Following the thrust of Brown Movement, the on-the-spot essay-writing contest will dwell on Philippine history and culture. The contest committee calls on interested participants to register early. Registration is ongoing.
The contest is in line with Brown Movement’s advocacy campaign on “Kultura Ko! Yaman Ko!” which intends to raise awareness and appreciation of the richness of Filipino culture.
Students and cultural workers are also encouraged to partner with Brown Movement for whatever advocacy opportunities they may have in mind.
Those interested may call tel. 8156925, 8154938, 6643270, 4049439; or e-mail [email protected].
