Now that I am half a century old, my primary focus this year has shifted from extreme athletic challenges to inward beautification and self-preservation.
Reading materials by my bedside now include pre-menopausal herbal tips and a yoga guide to healing.
It is quite timely that a new beauty and wellness center just opened at the stunning Zuellig Building in Makati. The EA Regenerative Medicine Center of Excellence recently launched its cutting-edge facility that concentrates on the regeneration and repair of aging human cells.
Thanks to modern medical science, the human life span is increasing. Healthier lifestyles, infectious disease prevention and better nutrition have all contributed to people living longer, healthier lives.
The future of medical science may be in regenerative medicine. EA is the first in the country and also in Southeast Asia to offer the most advanced regenerative medical procedures utilizing state-of-the-art processing, delivery and preservation of medical-grade Adipose-Derived Regenerative Cells (ADRCs) that follow the most stringent clinical protocols, registries and standards of operations.
I know all that because I paid attention to the AVP during the launch. Keynote speakers included Dr. Eder Dizon, EA managing director and Dr. Marc Hedrick, president of Cytori Therapeutics USA. Cytori is responsible for the breakthrough technology that is utilized at the center.
Of course, the guests weren’t interested in the science, but more on the key issue: How can one’s beauty be enhanced?
Linda Ley, Nikki Tang and Rima Ostwani were quite fascinated with the exciting medical breakthroughs.
Former President and now Manila Mayor Joseph Estrada, Gov. Albert Garcia, Gov. Aurelio Umali and Vice Gov. Dennis Pineda were among the special guests who joined the ceremonial ribbon-cutting at the main center.
Cytori Therapeutics is developing cell therapies to treat cardiovascular disease and other medical conditions. This procedure keeps alive tissue away from the risk of dying.
Lacoste turns 80
Good thing brands age better with time. Lacoste celebrates 80 years since tennis champion René Lacoste came up with the first pique polo shirt. To toast its eight decades of experience, a roadshow at the Shangri-La Plaza’s East Wing Atrium was displayed with three cubes filled with moving and still images and objects from the brand archives dating back to the invention of the polo shirt and founding of the brand.
Celebrating with the brand and welcoming the guests for an exclusive exhibit was Anton Huang, EVP of Stores Specialists, and his grandfather, Ambassador Bienvenido Tantoco, Sr. They were joined by French Ambassador Gilles Garachon and Lacoste’s retail excellence and travel retail director for Asia-Pacific Erin Lillis-Arrowsmith.
Manila’s style icons and influencers were treated to a delightful tour led by David Celdran, Bianca Valerio and yours truly.
The first cube showcased the iconic polo shirt. For the past 80 years, Lacoste has been featuring a carefully curated collection of polos, including the Holiday Collector’s Series, in which each year, since 2006, the brand has showcased guest artists to re-imagine the classic polo.
In the venue, a screen looped film clips that tell the story of the iconic L.12.12 polo shirt, the brand evolution through the decades, and the Polo of the Future.
The second cube contained a cabinet of Crocodile Curiosities. Here, visitors discovered the various shapes and sizes, colors and contexts that the Lacoste crocodile logo has adopted and adapted to over the decades during its natural evolution.
Along the walls was a timeline highlighting the important dates and milestones in the brand’s history.
The third cube housed a collection of images from the brand archives. Black-and- white heritage photos of brand founder René Lacoste, a tennis legend, as well as his wife and daughter, both golf champions, were mixed with more recent images of fashion shows, products and other objects.
Together, the whole picture offered a compelling visual narrative of Lacoste’s development and expansion from a single item—the iconic polo shirt—to a truly global lifestyle brand.
The newly opened Lacoste store in Shangri-La Plaza’s East Wing is the first Agora store concept in Manila. Its polished look gives a glimpse of clean lines and a breezy store design. Inside, visitors can touch and try on the special collections featuring the 80th anniversary logo created by British art director Peter Saville and designed especially for this important birthday of the brand.
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