Charm of the old, speed of the future | Lifestyle.INQ
GIANT signage welcomes participants to Samsung SEA Forum at Nusa Dua Center.

Charm of the old, speed of the future

GIANT signage welcomes participants to Samsung SEA Forum at Nusa Dua Center.
WATER feature rolls out from the lobby, flanked by manicured grass roof.

Perhaps it was apt that the Samsung SEA Forum was held in Bali, the island paradise in Indonesia.

 

Today’s global brand leader Samsung is a technology icon. Bali is a green paradise—lush trees and rice fields—that has kept the color and rituals of Hinduism in its everyday life.

 

The meeting of two contrasting worlds couldn’t have been more significant.

 

Bali doesn’t cease to impress the visitor—old-timer or first-timer. It has not lost its idyllic scenery and rich local color, while providing visitors world-class amenities.

 

SOFITEL atrium showcases Indonesian woodwork.

From Nusa Dua to Ubud, its sprawls of luxury resorts and five-star hotels make up a hospitality infrastructure that enjoys an edge in the world. After all, Bali has been a tourist destination since the 1950s.

 

Bali is where you indulge yourself in modern creature comforts; then you step out to see the trappings of ancient culture and religion—village folk making their offerings to the Hindu gods (plaid skirts draped around their stone statues), women in local garb walking down the street balancing pots of offerings on their heads.

 

The charm of the old coexists with the hustle and speed of the future—that’s Samsung in Bali. Thelma S. San Juan