Holika Holika, a Korean beauty brand, is now in Manila and it’s ready to bring its makeup magic to the SM Store.

Launched in 2010, Holika Holika is part of the Enprani cosmetic empire in South Korea. It now has a vast presence in different countries like Japan, Hong Kong, Myanmar, Malaysia, Brunei, Singapore, Canada and the US. With boy band CN Blue as its brand ambassadors, it became an instant hit with K-Pop lovers.

Now available exclusively at all SM stores, it brings to Manila its Beauty-Holic products that are designed to bring out a woman’s hidden beauty, encourage her to be creative, and transform her into a beautiful and elegant lady.

Holika Holika’s star products include Egg Soaps, handmade soaps made with egg whites  that help lighten skin and reduce blackheads; and Miracle Real Skin Finish Cream that brightens skin  even without makeup.

Then there are the BB or Blemish Balm Creams, which are more like a foundation—combining makeup, moisturizer and sunscreen in one—and CC or Color Control Creams which correct skintone and provide more coverage to the skin.

The Magic Pole Mascara, whose flexible silicon pole brush is very much like a magic wand that fits well into any eye shape, is also very popular with fans.

Even guys can experience the transformation with the Holika Holika Energy Force Homme Collection for him that effectively moisturizes and nourishes the skin, while calming skin irritated from shaving.

Other products available include Holika Holika facial masks, hair care, nail polish and cosmetic accessories, all available at all SM Stores.