SHARING HAPPINESS. Coke Happiness ambassador Enchong Dee, Coca-Cola Femsa Asia division chief operating officer Juan Ramon Felix Castañeda, Happiness ambassador Julia Montes, Coca-Cola Philippines marketing director Jasmin Vinculado, Coca-Cola Philippines public affairs and communications vice president Adel Tamano,
Bench chair and CEO Ben Chan, and Happiness ambassador Joseph Marco
Coke campaign in 50 countries now in PH
Philippine Daily Inquirer / 01:59 AM July 16, 2014
Coca-Cola is printing the most popular Pinoy nicknames, terms of endearment, and group names on personalized Coke bottles—now that the carbonated soft drink’s campaign that has been adapted in more than 50 countries is finally in the Philippines.
‘Share a Coke’
Coca-Cola Philippines celebrated the event on July 12 by inviting everyone to “Share a Coke.”
Presiding over the affair at the Mega Fashion Hall in SM Megamall was Jasmin Vinculado, marketing director of Coca-Cola Philippines, who also headed the first “Share a Coke” campaign in Australia.
“We brought ‘Share a Coke’ to the Philippines with one goal, to share happiness. Sharing a Coke is a simple yet fun way for
Filipinos to show appreciation to people who make them happy. For mothers who cook breakfast for the family every day, for fathers who drop off their children to school every morning, for friends who listen to their buddies’ never-ending problems, for manang who serves food in the cafeteria, for manong who opens doors for us and wishes us a great day, for everyone who has shown us kindness—we would like to share a Coke with them simply because we know that happiness is made more real when shared,” Vinculado said.
The event’s highlights were a celebration of the long-standing partnership between Coca-Cola and retail clothing brand Bench. Staying true to the essence of “Share a Coke,” Vinculado, on behalf of Coca-Cola, shared the drink with Ben Chan, chairman and CEO of Bench, to show the company’s appreciation for all the years they have worked together.
This was followed by a fashion show, in which models clad in stylized “Share a Coke” shirts showcased their personalized Coca-Cola bottles and cans on the catwalk. At the same time, they entertained and interacted with co-models and guests alike by showing them the many ways of sharing a Coke.
Coca-Cola Happiness ambassadors Joseph Marco, Julia Montes and Enchong Dee shared personalized Coke cans bearing terms of endearment like “Crush,” “Hottie” and “Love.”
The message of the event was simple: Sharing a Coke is a simple yet personal way to show appreciation for people who make you happy.
The personalized Coke packs are available in convenience stores, groceries, supermarkets and vending machines nationwide.
You can also drop by “ Share a Coke” booths in supermarkets, malls and schools to have your own personalized Coca-Cola printed in an instant.
For details, check out www.shareacoke.com.ph or visit the official accounts on Facebook, Twitter and Instagram of Coca-Cola Philippines.