Because the phenomenon of the selfie has swept the whole wide world, dahlings, everyone is now taking #IpanemaSelfeet, a campaign introduced by the colorful Brazilian flip-flop brand that encourages Filipinos to aim phone cameras lower, down to our feet.

 

Taking the #IpanemaSelfeet challenge were Azkals member Anton del Rosario and radio jock Gelli Victor at SM North Edsa; good-looking James Reid and Nadine Lustre at Robinsons Ermita; Tom Rodriguez at Abreeza Mall in Davao; and Miss Philippines Water 2012 Samantha Purvor.

 

The campaign was launched at Ipanema’s newest store in SM North Edsa a month ago. The fever caught on at Robinsons

Ermita and Ayala Center Cebu.

 

Mall-goers had a feast as they joined games and raffles, got discounts on their Ipanema flip-flops, got to try on Ipanema’s eye-catching new collection, and enjoyed watching the fast-paced Brazilian performances.

 

“We are so happy that shoppers got a sense of adventure with our #IpanemaSelfeet campaign. So if you’re planning on a weekend getaway, slip into your favorite Ipanema flip-flops and take an #IpanemaSelfeet,” said Elro Corp. managing director Patxi Elizalde.

 

The Davao stop also opened Ipanema’s seventh concept store in Abreeza Mall.

 

The fun continued online with the #IpanemaSelfeet contest on Facebook. Those who uploaded their selfeets on their Facebook accounts with the official hashtag IpanemaSelfeet got freebies and a chance to win special accommodations at Punta Fuego in Batangas, dahlings.

 

Visit www.facebook.com/Ipanema

Philippines.

 

Mango

 

Mango hosted a thanksgiving bash to mark its 15th year in the Philippines.

 

And to think Mango started out with five stores and one store in Barcelona. Now it has grown to be a global brand with numerous branches all over the world.

 

At Raven Boutique Club, the brand showed its key looks for the season as models sashayed down the catwalk wearing items from the Autumn-Winter 2014 collection, which included men’s wear.

 

Emcee Sarah Meier called on Mango director for operations Rosa Maria Gualberto and country supervisor Kelly Santos to the stage. The two expressed Mango’s gratitude for patrons who had supported the brand all these years.

 

Then a parade of champagnes with sparklers made its way through the crowd and Mango executives raised a toast to the brand’s 15 years of success, dahlings.

 

The VIPs got to chill to the smooth voice of Jessica Connelly who performed several numbers.

 

To cap off the event, Deuce Manille gave a performance that got the audience rocking to their beats till they were almost out of breath.

 

Check out Mango at a mall nearest you, palangga.

 

Kultura Filipino

 

Kultura Filipino collaborated with Town & Country to celebrate its 10th anniversary at the SMX Convention Center in

SM Aura Premier.

 

VIP guests included Weng Domingo, wife of Trade Secretary Gregory Domingo; Irene Marcos Araneta; Museum Foundation of the Philippines president Marites Pineda; and Ilocos Sur Vice Governor D.V. Savellano and actress Dina Bonnevie, still gorgeous as ever, my palangga.

 

The event was hosted by beauty queen Bea Santiago. “Kultura is not just a handicraft store, but also a lifestyle hub with collections of beautiful, elegant and detailed pieces,” she said.

 

Philippine supermodel Ria Bolivar got the ball rolling by opening the fashion show that featured Kultura’s five world-class collections. These included hand-painted barong and Filipiniana blouses; embroidered jusi barong and dresses; tailored ethnic fabric line; black-and-white abaca collection; and traditional-formal barong and terno.

 

The 10th-anniversary celebration also had 10 electronically drawn raffle winners. Kultura gave stylish prizes from Sparkling Creations Jewelry, Aksento, Vincies, and Jo collection by former model Joyce Oreña, while exciting treats were also given away from Taal Vista Hotel and Pico de Loro, palangga.

 

You really can’t go wrong with Kultura, believe me, dahlings.

 

Check out Kultura Filipino with stores at SM Aura Premier, SM Makati, SM Megamall, The Annex at SM City North Edsa, SM Mall of Asia, SM Lanang Premier, SM City Cebu, and select SM Department Stores.

 

Visit www.kulturafilipino.com.